Balkar_Singh

Balkar_Singh · ‎02-03-2021

Yes - the smart campaign calculates the count whenever it's scheduled. That's the reason the schedule tab mentions 'may change over time' The triggered campaigns however when push members into wait steps can't be undone unless we abort the campaign.

Balkar_Singh · ‎02-03-2021

Thanks for clarifying. Yes, this doesn't work when a person is created. Updating the comment.

Balkar_Singh · ‎02-03-2021

No - not all fields can change their values, and hence, Data Value Change won't result in anything for the fields which don't change values. Separately, Original Referrer is a System Managed field, which records the URL that hosted the original entry source - this, conceptually, shouldn't change. However, fields can be blocked or unblocked for updates from various sources. In Marketo - If the value was previously empty - it did not change, it was simply created. Marketo doesn't consider an update from Empty to Something as a Data Value Change - for a new person created (edit) You may want to have something in place to retrospectively check the Original Referrer when a person is created, and see if the value was added to Original Referrer when the person was created, or earlier. But looking for more ideas here. Here's a list of System Managed Fields, which can clarify more about the Original Referrer.

Balkar_Singh · ‎02-02-2021

I think program level context has its own need of focus. Haven't tried anything with these yet, but great ideas!

Balkar_Singh · ‎12-18-2020

Can you double check if the links you have in your email assets are enabled for tracking? It is genuinely hard to believe that about 3000 people opened 11 emails and didn't click any of them. There should be something common with the email assets in this case, I suspect. https://docs.marketo.com/display/public/DOCS/Disable+Tracking+for+an+Email+Link

Balkar_Singh · ‎12-18-2020

You can achieve this by using wait step, and referencing a smart list (where you define criteria of who should get the follow up) in a constraint to send the follow up email.

Balkar_Singh · ‎12-17-2020

I would say yes, it does needs to be addressed.

Balkar_Singh · ‎12-17-2020

I'd recommend to start by looking at Email Invalid Cause. (Reference)

Balkar_Singh · ‎12-02-2020

Thanks for sharing your thoughts, @Amit_Jain ! PS : How is listening to Jagjit Singh 'guilty' 😃 ? 🤔

Balkar_Singh · ‎11-23-2020

The acquisition program is : PID-Publication-Medium-Term -PRINT ADVERTISING TEMPLATE However, the specific program you open have it because they are a member (not necessarily because the program acquired them) : Acquisition Program is a Lead's Detail, Members on a Program are a Program's detail. For using the Program, use the program name token to avoid hard-coding the dummy value. {{program.Name}} Hope I understood this correctly and this helps!

Balkar_Singh · ‎11-09-2020

The following can help explain this An Open is only logged once per person per email in Marketo, and there is never a second such event in the Activity Log. Click results in an implied Open being registered as well, even if there was no Open ever logged Here's the thread with a similar discussion.

Balkar_Singh · ‎11-09-2020

Use the field Marketing Suspended to pause/enable the email sends. If all your nurture campaigns are engagement programs, you could use the filter mentioned below and push them through a flow to mark them Marketing Suspended = TRUE, wait for a duration, and then mark them as Marketing Suspended = FALSE. You may however want to define the nurture leads in case there are non-engagement program people who qualify for a nurture campaign. Hope this helps!

Balkar_Singh · ‎11-04-2020

Assuming that you want to send the email to all 8000 people over a period of time, we can stagger the same as the following - A way to achieve this is by using Random Sample and using it in the choice to either send the email, or add it to a list where we can apply the random sample again. This however would need a slowly increasing random sample as the size of the list with each send keeps decreasing.

Balkar_Singh · ‎10-28-2020

It would either need some custom work or you might consider using tools like Zapier. Also, won't it be simpler to use a Marketo LP+Form for survey?

Balkar_Singh · ‎10-27-2020

You could retrospectively score for behavior and sort, but requires a scoring model/implementation and is a bit time consuming. If you want the visualization, you may want to use an external system, which fetches data from Marketo Leads and their activities. PowerBI is one example, where this could be possible.

Balkar_Singh · ‎10-27-2020

A smart list should be enough. For example -

Balkar_Singh · ‎10-15-2020

Experienced a similar delay recently but didn't drill down on the reasons. Following for insights!

Balkar_Singh · ‎10-15-2020

In case you're looking to provide option to collect consent, there's some good ideas here - https://www.marketo.com/ebooks/the-gdpr-and-the-marketer/

Balkar_Singh · ‎09-10-2020

An Open is only logged once per person per email in Marketo, and there is never a second such event in the Activity Log. - This made things so clear. Thanks a lot!

Balkar_Singh · ‎09-10-2020

While the data does differ, as what we get from email performance is the performance data of "email" and what we try to fetch from API is activity data of a "person". I still think there's some confusion about how Marketo labels some of the metrics in Email Performance Reports. After checking about how Marketo bases this on certain rules, there still seems to be confusion if we try to compare. E.g. Open Data, as per Email Performance Reports is - "People who opened the email at least once" - does this count as Distinct Count? Why not, if not? Similar to what you point, have experienced that in such cases the values are not exactly the same. And when I look at activity log, it is in fact a distinct count. So if a person opened it twice, a distinct count is one - but it doesn't seems distinct in email performance reports. May be I am interpreting the description on hover incorrectly? If we want to match what we generate in dashboard exactly to the Marketo's email performance, it needs to have the same rules. However, I think we can define our own rules as well, which are based on a person's activity. But definitely looking for ways and better thoughts of addressing this. #opinion

Balkar_Singh · ‎09-09-2020

If you mean Standard Fields by Native - Marketo has a list of standard fields listed here - https://developers.marketo.com/rest-api/lead-database/fields/list-of-standard-fields/ You can export all fields by Field Management.

Balkar_Singh · ‎08-27-2020

If you delete a list of people from Marketo, it happens within seconds, or minutes. It's almost real-time. A while after you delete them, the count you'd see in Database would be less. I'd check the updated count and verify if the same has reduced before scheduling the next email as a fail safe, but don't think this is needed. Yes, if you don't have a lead/person with their email address in Marketo, you can't send them an email from Marketo. Hope this helps!

Balkar_Singh · ‎08-27-2020

In the Sky Version, you can add labels, and then filter in the tree.

Balkar_Singh · ‎08-27-2020

Could you clarify what does non-contact mean here? When you suppress a certain number of contacts - from a smart campaign to send the email - It changes the "qualified count" in few seconds - can take take longer based on how complicated the smart list is. https://docs.marketo.com/display/public/DOCS/Best+Practices+for+Smart+Lists

Balkar_Singh · ‎08-05-2020

If you want to do this for known leads, you can identify them by Visited Web Page/Constraints. You can create a separate source field to stamp the source values for the different channels. If you want to do this for anonymous leads, they will be processed only after they become known (when they fill out the form) however you can look back at what Marketo recorded as per it's original source (by system managed fields) and tie back the information to your source fields. This could be one way.

Balkar_Singh · ‎08-04-2020

It's advisable to use basic UTMs and then via hidden Marketo fields capture such info. Here's a method to do it.

Balkar_Singh · ‎08-04-2020

One way is to use Campaign Inspector

Balkar_Singh · ‎08-04-2020

To ensure that the Program Statuses Sync to SFDC Campaign Statuses - they must be compatible for the mapping to work. Refer this doc for how-to. If you want "Booth Visit" on SFDC Campaign, you would need the same status on the mapped Program as well.

Balkar_Singh · ‎07-31-2020

I'd say this is a reliable way to ensure that all emails are considered. Although, I have seen examples recently when these filters do account ALL values, but haven't used it as a direct combination of filters and advanced filter logic is more reliable. Would be great to know if we have observed the filters account for all values?

Balkar_Singh · ‎07-30-2020

It's better to use QRs as suggested by Sandford.

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