JD_Nelson

I would recommend dynamic content, specifically Snippets. That way you can swap out content without editing all the different places that reference it. I've found that reporting on this becomes a bit of a downer, so you may want to setup some tagging when the email is sent in order to set a way to track who saw what email at that time. The new Program Member Custom Fields could be a solution to tag (although reporting is not quite released), or just add them to a static list for each variation they would have received. ... View more

I've started implementing point-in-time values, which would be similar to the use-case for querystring capture, but I'm doing it more from a lifecycle stamp period. For instance, what programs did someone attend as a Prospect (or MQL) vs. as a Customer. You can start to get a feel for resonance of content and down the line, even a program-specific lifcecyle map.   In today's environment, you can query whether someone is an MQL or Customer, for instance, but not what they were when they performed a certain action; with PMCF you can tag that info to the program member. ... View more

you've summarized the questions everyone has, pretty well. Unfortunately, no, there isn't a default way to sync to SFDC and a Campaign at the same time all while waiting for x-number of processes to run through your lifecycle. The normal way to do it is to have the Sync to SFDC flow step in your global lifecycle; that ensures that every lead runs through that process and is in fact created in SFDC. From a global perspective, you can't add people to campaigns. Therefore, the best way to accomplish this is locally in your program flow steps. But that's where it gets tricky—because you still want your lifecycle processing to finish before you add them to the SFDC Campaign (otherwise it initiates the Sync to SFDC process and if your lifecycle isn't finished you'll miss much-needed info from your lifecycle that impacts routing/scoring). This mere situation is the reason why most people do not use the campaign sync process, and instead rely on a wait step (do your best to time your lifecycle to see how long it takes), then adding people to campaigns at that point. You don't need a wait step in your local programs before assigning acquisition program or program member status—as long as you're not synced—because those would just be local to the program and not initiate any CRM processes.   Hope that helps. ... View more

The first trigger in your smart list concerns me -- does anyone that has an Interesting Moment for email actually become MQL?   The second trigger seems like the proper lifecycle modeling to reflect this. If you want to capture the timestamp for this you could do it with a few tokens in the flow step. The standard {{system.dateTime}} will give you that data, and a Trigger Token can likely pull the program name of what initiated it:  {{trigger.Trigger Name}} or {{trigger.Name}} ... View more

I actually do a combo of BOTH! You know, why not make it even MORE confusing? lol.   Here's just a basic Separator/Diver module (a color div) <!---Divider---> <tr class="mktoModule" id="divider" mktoName="Divider - 30px" mktoAddByDefault="false"> <td bgcolor="${background-color}"> <table width="100%" height="${top-padding30}" align="center" border="0" cellpadding="0" cellspacing="0" bgcolor="${background-color}"> <tr> <td bgcolor="${color-grey}"> </td> </tr> </table> </td> </tr> <!---Divider END--->   ... View more

https://docs.marketo.com/display/public/DOCS/Email+Template+Syntax#EmailTemplateSyntax-Variables   At the bottom is the Container description. You can only have one class="mktoContainer" in your HTML and all modules must be within it. Hope that helps. ... View more

I see the form code on your page twice as well. Is this a marketo landing page, or CMS? The code I see is on line 306 & 423 ... View more