Justin_Cooperm2

Correct, it's an OR ... View more

It's actually just an issue with excel. You can fix it in two seconds: Select the entire column. Go to Data > Text to Columns. Choose "Fixed width." Remove all break lines. Set column data format to be the date format you want. Click "Finish." If you don't like the format still, you can now use the cell formatting options and it will work as expected. ... View more

1. If it is a subject line test, then it will pull the existing subject into the test to be the "champion" you are validating. You would then specify another subject to use as the "challenger." If it's a whole email test, then it will simply test the "challenger" email you select against the "challenger" email, which is the email you created the test from. 2. You are entering the subject yourself, so you will know what it is. If you are asking because you want to use a token then the answer is no, you would need to know what the token name is and what the value would be ahead of time. You could just send a sample test to yourself if it is necessary for you to test it for some reason. 3. Yes, once you setup the champion/challenger test it will ensure that anytime that specific email is sent out, the test rules are followed. In other words, it will keep sending some % the champion and some other % the challenger until you declare a winner. ... View more

You can add the "mktNoTok" class to your links and they won't include the mkt_tok query string parameter. ... View more

Do you have the ability to add the "Device," "Is Mobile Device," or "Platform" constraints to the "Opens Email" trigger? ... View more

Hi all, It is correct that this is currently a product limitation. Links are not decorated with tracking information if the link is inserted via email scripting. Our product team is aware of this limitation and it is something we'd like to resolve in the future. Regarding sending sample emails, we are currently working on a bug fix so that links in sample emails will appear as if the email was sent as a production email (so you can see exactly what your lead(s) will see). Look for this to be released in the next one or two releases. Thanks! ... View more

If you want to take advantage of the new dashboards, you have a few options: Use the email program's A/B test functionality as you mention in your post and set the test type to be for "Whole Emails." Select the two emails that you want to test and then set the sample size to be 100%. Next, set the metric you are interested in observing (opens, for example) and set to declare the winner manually. You can then schedule when to run the test and when/where to receieve a results report. Approve your program and then wait to collect results. In the future, you can either declare a winner to use moving forward or discontinue the program altogether.  You can use Champion/Challenger functionality to test any email you are sending within Marketo. If you already have a campaign that is sending an email, you can right-click on the email asset and select "New test." From there, set the test type to be "Whole Emails" and select the challenger email you'd like to test the selected email against. Clone that email asset into the test and then set the distribution to be 50%/50%. Next, set the metric you are interested in observing (opens, for example) and schedule when to receive a results report. Approve your test and then wait to collect results. In the future, you can either declare a champion or discard the test altogether.  Based on your scenario, #2 is probably the best bet. You'll be able to view a nice results dashboard by clicking on the email you are testing! Justin ... View more