Lauren_Beth

Thank you so much!  I will let you know how we get on with this.  Really appreciate the extra effort.  ... View more

I cannot recommend enough taking the practice test early on in your preparation process.  This helps identify the areas you need to work on over others, saving a lot of time in the long run.  ... View more

Thanks, Kenny! ... View more

Hi Tom, For 2 - we use that token - works beautifully.  For 3 - we put the slide decks as a link in the follow up email and embed the video on a Marketo landing page.  Those that registered for the webinar (attended or not) get a direct link to that landing page in the email.  We then also have that video available on demand, but behind a form, for everyone else moving forward. Lauren ... View more

Hi Noga - We connect with our employee directory on Salesforce to keep our internal list updated.  Our salesforce admin set this up.  In terms of avoiding employees as leads, we use a scoring trigger that if their email matches our company email, that their score is always zero. Thus they never pull over to Salesforce as a lead. ... View more

Hi Rahul - We use Webex Event Center.  Integrates well with Marketo and is the most reliable tool I've found for webinars. ... View more

Hi Nicole - can you please provide more detail on what you are exactly migrating?  Thank you. ... View more

The only thing we've noticed is when we take a form outside of a Marketo landing page in an iframe it loads much slower outside of the US, with Asia the slowest region.  We've seen load times of up to a minute.  We've resolved this by building our own forms and sending the data to Marketo or obviously using Marketo landing pages as often as possible. ... View more

Hi Kat - looks like you do not have permission/rights to alter the contact in Salesforce. Contact your admin to ask how these rules can be adjusted to accommodate what you need.  If they are a contact in Salesforce, the sync means the deleted lead will come right back to Marketo unless you have specific rules set up. ... View more

How many Lauren's can we get to reply to the same thread?:) Set up your back up page in the event settings.  Go to the program level, set up, event actions. This will send them to a landing page of your choosing that can say - sorry this hasn't started yet.  Once the event is live, it will automatically take them to webex. ... View more

Hi Lauren – We’ve used that token probably for three years now. Sorry to hear about your trouble. We’ve had some recent issues unrelated to that token however. Post – webinar webex didn’t send who attended or didn’t attend for a long time – we had to put in a ticket. We do run webinars without a password. That token above sends a unique url to the registrant – it takes them straight to the session when it is open, and to a marketo landing page saying – the webinar isn’t live yet – when the session hasn’t happened yet. Webex support is usually not helpful – I’d start by putting in a ticket with Marketo to see if they can diagnose on their end first. ... View more

We use this token {{member.webinar url}} for our registration confirmation emails.  It's the custom member link as far as I'm aware. ... View more

Hi Dan, Unfortunately Marketo support was not much help.  I can get more detail from my developer on our solution if you are interested. Lauren ... View more

Noah - we have Wistia and are very happy with the integration with Marketo. Reach out to Peter Kosmal​ if you have any questions as he runs our multimedia program. ... View more

Hi Christina - if you ever have any questions on the Webex/Marketo connection feel free to reach out.  We've been using Webex for ages and have gone through all the bugs and problems you can imagine.  Also, Webex support is very rarely if ever helpful with sorting these issues and we usually rely on Marketo support to help us.  ... View more

Hi Joseph - we do both extensively and it really just depends on the need for that page.  One off content pieces sit with Marketo for us, established products, etc sit on our internal CMS.  The only thing that has us leaning towards Marketo on occasion is we've had issues with forms loading very slowly when embedded on non-Marketo landing pages.  Sometimes up to a minute in certain parts of the world.  We've figured out how to resolve this by using our own forms and sending the data to Marketo but it's not a simple, quick solution that my team can do on its own. ... View more

Hi Nelson - The most recent I've seen with anything related to B2B is this post from Hubspot featuring some basic stats.  This one from Marketingprofs is a bit older.  If you find anything more up to date, please post it as I'm also curious to see. Thanks! ... View more

As Marketo is by nature a very visual and process oriented tool, any training on video will be very valuable.  I also like that it is available here rather than in the University which makes it easier to find and use. ... View more

Thanks, Brigid.  Have a nice weekend. ... View more

Thank you!  Looking forward to hearing from you... ... View more

Hi Brigid - one more question for you. (Sorry you seem to be the Marketo/Gainsight expert on here so thank you!)  Have you tokenized much using Gainsight and if so, what limitations did you find? We are hearing from Gainsight that we cannot add tokens to anything beyond the contact level which was one of our biggest expectations going into the integration.  ... View more

No problem, Christina!  I would agree that the implementation process for us has been hit or miss.  Lots of delays and lack of communication on their end.  But fundamentally the connection between the two tools is fairly simple - just another database sending data to Marketo - so I'm not too worried. We also were not given admin access but this will be changing soon. Our Gainsight instance is focused on both contacts and accounts but perhaps this is not the norm?  I'm not involved with the implementation side of things so we may be doing something different here.  Once we kick off for real in a few weeks, we'll be emailing new users to our product (syndicated research database) a welcome stream.  We will also be doing basic account work such as billing but that I guess would be by account, associated with the key user we have designated to the account.  We obviously plan to go much bigger in the future but for now we just want to make sure this type of automated communication works for our account teams. Yes you have the right set up for your campaign.  I definitely have no idea how an API works though!  To start, we set up campaigns in Marketo with the smart list you have above - label them to find more easily in Gainsight - and then set up the "play" in Gainsight with the campaign from Marketo. We have done some very small scale testing.  However instead of doing an email campaign, because we haven't found a way to actually test emails without sending to live users, we set the campaign to just add user to a list, rather than an email, to make sure the data was coming over.  We are ramping up over the next few weeks on this and I'll reach out if I find anything useful for you.  Please keep me in the loop on your progress as well! Thank you! Lauren ... View more

Hi Christina, Yes I am.  We are getting close to launching with our sales teams and have some very basic trigger/nurtures set to run.  We have a fairly complicated client rep/account structure as a global business so we are starting out very slow.  How are you finding your implementation? Lauren ... View more

We are currently implementing Gainsight with Marketo/Salesforce which has a survey tool.  ... View more