Lauren_Beth

Lauren_Beth · ‎01-03-2017

Hi Robert - why not just update the old templates with the new look? Keeps you from having to make any other adjustments.

Lauren_Beth · ‎12-19-2016

Hi Morgan - we have forms for each language and have found this to be the easiest way. Lead lifecycle, scoring, etc., regardless of language, is all done out of the same program. Unless of course you want to score these regions/languages differently.

Lauren_Beth · ‎12-15-2016

Hi Morgan - yes and yes Here is the instructions on how to add custom fields: Sync Custom Fields to the Revenue Explorer - Marketo Docs - Product Docs

Lauren_Beth · ‎11-16-2016

Hi Laetitia - the screenshots are not showing up for me. Just followed you so we can use the email function to chat on this.

Lauren_Beth · ‎11-15-2016

Thank you!

Lauren_Beth · ‎11-15-2016

Hi all - I am curious to hear how you opt-in sales generated leads for your marketing campaigns. Though declining in numbers as we handle more of the lead generation, our sales teams still add tons of fairly unqualified contacts/prospects into SFDC. We want to make sure that these leads are not being contacted out of context with our current campaigns. I'm curious how you have your syncs set up to identify that these leads are not marketing ready. Is it a simple check box for sales? If you do not have anything set up, what kind of campaigns do you run to get this group of leads opted in to marketing? Thank you.

Lauren_Beth · ‎11-15-2016

Hi Sara - just checked and it doesn't appear to be working for me either.

Lauren_Beth · ‎11-15-2016

Hi Laetitia - can you detail out/show the flow steps you are trying to use here?

Lauren_Beth · ‎11-14-2016

Hi Chris - an interesting angle. I can see it working though on Sunday nights for sure - particularly on events. We've had success late afternoon on Friday which was quite surprising. The content is a bit lighter and trend focused - something people are more open to relaxing over I think before the end of the week?

Lauren_Beth · ‎11-03-2016

Amy - I would say to try to get close to 100% on the practice exam to hedge your bets and you'll do fine. I would also recommend reading the product documentation thoroughly (found above under products and support) to cover the rest. Everything you need to know is in there. Good luck!

Lauren_Beth · ‎11-02-2016

Hi Jamie - yes the current l test misses many of the points covered in the practice exam. The practice test seems to be the exact same that I took last year, while the test this year had several new sections completely unaddressed in the practice test. Thankfully I passed but I emailed Marketo to say that the practice test missed many points from the live version and they were setting up takers for failure. Their response was that the live exam was supposed to be more challenging. Marketo's own certification documentation encourages you to take the exam if you pass the practice test at just over 80% I believe - which sends the wrong message if the test is much harder than you would expect it to be. I believe they are updating the entire certification process in 2017 which hopefully improves upon the current version.

Lauren_Beth · ‎11-02-2016

Thanks, Brittany!

Lauren_Beth · ‎11-01-2016

Hi Jessica - we are looking for tools that help sales distribute content marketing easily and boost social sharing. Our system right now is disjointed with emails housed in one place, content marketing in another and all of it not necessarily coming through and being tracked in Marketo as sales distributes it outside of our marketing bubble.

Lauren_Beth · ‎10-31-2016

I'm interested to learn if/how you integrated these tools with your instance and any day to day use cases with sales. Thanks!

Lauren_Beth · ‎10-28-2016

Hi Samantha - Everyone on my team has gone through the foundation training. It is a must in my opinion and sets you up for the basics. I would normally suggest that the team member go through as many of the training documents beforehand to ensure they really are ready for foundation training, but you might not need this given your past experience.

Lauren_Beth · ‎10-18-2016

Hi Allison, We currently do up to, I think, five languages within one campaign across email and landing pages. I'd recommend using tokens for almost all, if not all, of the email content. The email looks essentially blank in the editor. This makes creation and editing much easier, less error prone and quicker. We also always wrap up the English language version first, than get the content translated, to avoid having to make changes to the other languages later, which adds significant time and cost if you have to end up doing it. Also consider the timing of your campaigns to go to each language/time zone at the right time. This makes a big difference in open rates. If you do extend this to landing pages make sure to translate the forms, thank you pages, etc. This all adds up to higher conversion rates for us. And I'd definitely encourage you to take the time to use more languages when possible. Our conversion rates have gone up as much as 30% when we communicate in the local language. Lauren

Lauren_Beth · ‎10-14-2016

Great idea, Pierce. First, even getting ready and set up for reporting is/was a challenge. You cannot just turn on RCE and it work beautifully, though that is often what is promised. What detail/data/systems required to even begin reporting was not easy to determine and often was trial and error for us. I'd agree with Justin on multi-channel attribution. Specifically, we are in the midst of building our social attribution/reporting model and all the nitty gritty detail that entails.

Lauren_Beth · ‎10-13-2016

Hi Deidre - in the editor our custom fonts often don't come through, but once live are perfectly fine.

Lauren_Beth · ‎10-13-2016

Hi Charlie - when this happens I try to send a sample to my gmail account and 95% of the time it does go through there. Our email servers, despite Marketo being whitelisted, still catch these emails off and on. Give that a try and if it doesn't go through, I'd put in a ticket with Marketo.

Lauren_Beth · ‎09-30-2016

Charles - you are the first fellow Wrike user I've found here. This would be a great feature if you manage to sort it out!

Lauren_Beth · ‎09-28-2016

Thank you, Phillip. Do you mean labels/tagging with Marketo? Or within your own excel sheet.

Lauren_Beth · ‎09-28-2016

Thank you!

Lauren_Beth · ‎09-27-2016

Jessica - very helpful to have all in one place. Thank you for organizing it. What does your documentation looks like for test results? Do you use a tool of some sort or just excel?

Lauren_Beth · ‎09-27-2016

Very interesting stuff Zak!

Lauren_Beth · ‎09-14-2016

Thanks, Joe! Nice meeting you yesterday. My company is on a good path but only after having to go through many trial and error moments the past few years. I still find little things here and there that would make our jobs easier if laid out in a bit more detail in the Marketo docs or within the community. I'm hoping that if this topic is addressed in an upcoming chat that it would assist other companies and if the discussion starts looking at far more mature instances, my company could benefit as well. Thanks again!

Lauren_Beth · ‎09-12-2016

Very interested in bench-marking where instances should be amongst other Marketo users and industry peers. It's hard to tell where we should be.

Lauren_Beth · ‎09-09-2016

Hi Scott - We used to use Basecamp calendars but that was the only feature of Basecamp that really worked for us. We've recently switched to Wrike which has some very good calendar/planning views which is much more task oriented than Basecamp was, a plus for my team. We also use a calendar in Salesforce for sales staff to see upcoming events, speaking slots, etc. In general, I want my team to have the fewest things to update as possible so Wrike is our go to planning tool.

Lauren_Beth · ‎09-06-2016

Hi James - We keep our unsubscribed contacts to stay compliant with their wishes and instead clean up through a variety of other nightly batches related to hard bounces, lack of activity, etc. I'd suggest doing that over wiping them based on unsubscribes.

Lauren_Beth · ‎08-30-2016

Thank you, Josh. We seem to have more rules, lead routes and queues than two or three organizations combined given our business model, thus why complete automation has been elusive thus far. We do not have a SDR team though it has peaked the interest of our sales board as of late.

Lauren_Beth · ‎08-30-2016

Hi Michael - I echo Kim's suggestion. Engagement programs are a great fit for you. If you are looking to run up scores - try adding web activity campaigns. If lead visits x amount of pages in x amount of time, send them this piece of content or a related offer. Because it is triggered on their activity, open rates were stellar and we had a few hundred qualify for this in the first few weeks of setting it up, far exceeding my expectations.

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