HI Carmella, You will need to investigate the "offer channel" model that is not that easy to implement in Marketo. The dichotomy between one unique program for each channel and one unique program for each content will not enable you to do what you are looking for. Start voting here : Now, until this is implemented, you will need to start with implementing UTM fields and capturing them in appropriate fields. To go further, you can use one program for each content-channel combination. I do not like this approach much, though, because when the number of content increases, it drives the number of programs to a enormous number and it becomes soon unmanageable. another possibility is to use SFDC campaigns for each program-channel combination, if you do use SFDC as a CRM. in this model, you only use 1 program for each content, but the you add the leads to dedicated content-channel campaigns. -Greg
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