Jo_Pitts1

Jane, I've gone through the Roles section in Admin and can't see anything. That being said - it may have been a boy look Cheers Jo ... View more

Stepping back from the excellent issues that have been raised around seed lists etc, and/or including yourself in every campaign and focusing instead on your need to Audit every email campaign. There are reports, and there is history.  For Audit purposes what aren't you getting from those that you'd like to?  What are you trying to Audit? I'd say receiving a copy on an email is a very poor form of Audit (prone to deletion, alteration, lack of reporting etc.) ... View more

OK... I'll join the herd, and let the herd know that I too have responded ... View more

Chanel, what are this issues you are trying to solve.  There are many super helpful and knowledgeable people in the community. Cheers Jo ... View more

David, I recently did some work for a client that showed that while they were getting circa 20% open rates it was pretty much always the same people opening the emails (we did this by analysing across about 3 months of email sends).  Of their 50k emailable base, the reality is that only about 10k were even vaguely engaged.  This has now lead to a pretty significant piece of work around cross channel re-engagement (combination of in store, web, social, SMS etc.) So, there are a few things to consider: Work out who makes up the 10%.. is it the same 10% week on week.  If so, then look at why the other 90% aren't opening (maybe pick up the phone and ask a few). Make sure you aren't hitting the major email providers spam traps (this can happen even with SPF and DKIM set correctly). It may be worth checking out www.senderscore.org What are your click through rates?  Revenue?  Event Attendance?  Is open rate really the measure of success you are looking for? Have you tried to find out what open rates are for similar types of eDM comms in the industry sector you are in?  10% may be normal . Best of luck getting the rates up. Regards Jo ... View more

Sanford, thanks - that is excellent. I eventually realised that for what I was trying to achieve (pop up T&Cs with no control of anything outside the form) I could use a CSS only approach you detailed for me a while back (Pop up Lightbox from inside form ).  Cheers - and as always, thank you so much for the help. Regards Jo ... View more

Oh MMoS, rather than a multi value field, would you consider using a custom object to store the areas of interest (one per object, and then one:many relationship between Person:Interests, and then use that in conjunction with the catalogue token to populate the email? Is there anything to be gained with that approach, or is it all down side? Regards Jo ... View more

Sanford, that sounds like the right approach.  An API to populate an array token, then velocity scripting in the email to leverage the array. to both Grace and Sanford - nice answers.  It was the Array masked as a token that I was mostly missing, but you are both rock stars! Cheers Jo ... View more

Grace, yep - I was waiting for the Mighty Mind of Sanford (MMoS) to get in the mix as well. ... View more

Grace, you just pop up everywhere don't you. This will definitely be always on (for 'fit' analysis), and probably executed weekly for email sends. I was thinking about using lead scoring for product ranges and product categories (as opposed to individual products), so we are very aligned on that. The trick is more around pulling product details directly from the (potential) client's online catalogue and into the email (i.e. Jane is interested in Green products.  We've added a new green product to the online shop.  How will I get that into an email for Jane). Thoughts? ... View more

Greg, Grégoire Michel wrote: Hi Jo, While your open rates might be inflated (but they may not if people aren't loading images), It is reasonable to assume that tracking of opens is working (otherwise you'd see 0%, not 5%). You know it's working, but you can also be sure the number is wrong. If can be totally off the mark if you are addressing medium to large companies with antivirus software, that will all download the images and trigger an "open" event. The validity of the open is only to check how it evolves over time or how it compares between 2 email addressing the same targets. I completely agree with you hence why I acknowledged that the numbers might be inflated.  I was just concerned that everyone was ignoring the elephant in the room - namely a poor CTA is a poor CTA is a poor CTA .  It is easy to get wrapped up in the technology aspects of a problem and ignore the human side of it. cheers Jo ... View more

Jamie, Everyone has spoken to the technical aspects of the low CTR that you've got.  This is super valid!  While your open rates might be inflated (but they may not if people aren't loading images), It is reasonable to assume that tracking of opens is working (otherwise you'd see 0%, not 5%).  However, a different view may be that your CTAs are simply not compelling or visible enough.  If you have the ability to reach any of the audience through a different channel (i.e. phone), it might be worth finding out why they aren't clicking through. Cheers Jo ... View more

Eliza, Adding to Sanford Whiteman​'s (accurate) comments about the fact that SMTP has no support for message recall, and therefore neither can Marketo, what this speaks to is the need for great processes. In the past I have run teams where we had checklists which had to be filled in and signed off by two people.  We didn't let the 'filling in' be with initials or ticks (way to easy to run through a list going tick tick tick), but with actual outcomes (so screen shots from device tests, names used to test personalisation, etc.).  We'd then send internal test emails to the account service team , and then external test emails to the client which also had to be signed off with whatever process they felt appropriate before the campaign would be allowed out the door.  This got us very close to perfection, but even then mistakes happen. The trick is to have a process that acknowledges that mistakes happen and speaks to what you will do in that instance; making sure you have a copywriter available to craft an apology/retraction/whatever is needed, making sure you send campaigns at a time that means you have resource to build the audience and get the next email out the door (with all the testing and sign offs you'd normally do) if there is a SNAFU to be dealt with, and potentially resend the original email to a different audience if needed. Regards Jo ... View more

Kim, I know this is one of these frustrating things, but maybe look at source data quality - it is the old garbage in garbage out issue The other thought might be to upload the data via a CRM that does allow you to enforce mandatory fields rules and have it pushed to Marketo via integration.  We've adopted this approach successfully using Zoho and Marketo. Regards Jo ... View more

Grégoire, what a staggering list.  Since its creation, have you taken any of these items off or does it just keep growing? One thing I've found frustrating - when editing email template code the auto save is often quite slow meaning preview doesn't always reflect changes without a subsequent refresh.  A 'Save and preview' option would be awesome. Regards Jo ... View more

Brilliant!!! (The explanation, not the situation) .. @Marketo.. are you listening ... View more

Meaning what JD?  How did it bite you?  More info means a bigger lever we can use to apply pressure to Marketo ... View more

Sanford, sorry - the W3Schools wasn't mean to be a reference or guide - just an example of a slider (to help clarify what I was after). How dense of me - I didn't even pick up on the slider type! Those noUiSliders are really nice.  As always, thank you for the legendary knowledge and support! Cheers Jo ... View more

Sanford, completely agree about resource contention - but surely a 'best efforts' window option could be provided.  Perhaps 4 hour slots (e.g. 22:00 - 02:00, 02:00 - 06:00, 06:00 - 10:00, 10:00 - 14:00, 14:00 - 18:00, 18:00 - 22:00) When you factor in a global user base, that might just about work.  Cheers jo ... View more

Brooke, that sounds like a valid approach.  What is the tool you use? Regards Jo ... View more

Sanford, thanks to your help, I've got things going exactly how I want. Some thank you text in the lightbox, two buttons - one to go the main site, one to provide more details, and I even managed to turn off the close button. Sheesh, no line breaks the inner HTML and don't forget to escape all your single quotes!!!!! I'm feeling stoked right now mate - and it is all because of your legendary (and very patient) help. Cheers Jo ... View more

Sanford, it transpires I don't need the form ID at all.  you were using that to do your load.  the LP is doing the form loads for me.  All I need to do is wait for it to be ready. I've got to this point with my code (unstyled by CSS thus far) ​ <Script> MktoForms2.whenReady(function(form) { var formEl = form.getFormElem()[0], submitEl = formEl.querySelector('BUTTON[type="submit"]'); form.onSuccess(function(vals, thankYouURL) { formEl.innerHTML = '<DIV><P>Thanks for sharing,  The better we know you the better we can help you.  If you have a moment, click the button to tell us a bit more about you.</P><A href="javascript:window.location.reload(true)">I would love more help</A></DIV>'; MktoForms2.lightbox(form).show(); return false; }); }); </Script> What in your infinite wisdom would you be doing differently?  I'm going add in styling for the lightbox itself, and then styling for the <P> and the <A> (to make it a CSS button).  Am I on the right track on mighty Jedi? ... View more