I code our Marketo templates (I had to figure it out for myself but it was doable). I then create an email (or landing page) using that template, set things up as for our end users in the layout they'll most often use them (this doesn't take much because I create the template almost exactly how they'll be using it), and place that email (or landing page) in a folder I created in Marketing Activities that holds all of our "templates." The end users simply clone the email or page that I created for them and can change it to suit what they need (add a photo banner, pull in a module to display a speaker along with some text, etc.). It's extremely flexible and our end users don't have to think much about it. You can create your own "templates" this way by finding the most flexible existing template that contains what you believe you'll need, create an email (or landing page) from it, and then save that email to a folder people can clone it from. You just set treat that email (or landing page) like it's your template—clone it, change what you want, and you're set.
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