Leanne_Persang

Leanne_Persang · ‎05-30-2017

Thanks, Samantha. In order to know the cost per source, would we have to add the cost for every program (minus email programs)? We currently are not doing that -- do you find that very beneficial? What do you mean by full funnel reporting? Is that something I can do in RCE? We are not doing ABM marketing. Is that an extra cost in Marketo?

Leanne_Persang · ‎05-26-2017

We are just getting into RCE training, and have been asked what are our KPIs by the trainer. We are new to reporting and are not sure what are the best KPIs to report on. So, I am curious what B2B KPIs do you report on that can be tracked in Marketo? Thanks for your input!

Leanne_Persang · ‎05-11-2017

Thanks Stanford, here is the URL (page is still in production): http://us.msasafety.com/altairgrid

Leanne_Persang · ‎05-11-2017

Could anyone help me with the CSS to fix the required label on a form or point me to some resources? It is not aligning under the field and I would like to change the bold red color. Thanks!

Leanne_Persang · ‎04-11-2017

Ah, I thought it would (but was hoping it wouldn't, ha) require JS. It would be nice if in the Marketo selector editor there was an option to check to deactivate an item from the list.

Leanne_Persang · ‎04-11-2017

I have an event that people can register for, but only a number of people can register for each session. Once a session becomes full, I'd like to update the selector... does it make sense to just remove it? My concern with deleting it was there would be a jump from session 5 to session 7, for example. Or, am I able to keep it but make it not selectable? For now, I changed the wording... but technically people can still select it and submit. And, what is best practice? I am sure this has been done before! Thanks!

Leanne_Persang · ‎04-06-2017

Thanks for this! Where is the Marketing Nation party held at and is it open to an attendee bringing a non-attendee guest? I looked at the exhibitor list... it's long... any recommended exhibitors that integrate with Marketo?

Leanne_Persang · ‎02-20-2017

That is what I was thinking Dan - easier to have these particular static lists in one central location (lead database) rather than copy them to each local program every quarter. Thanks!

Leanne_Persang · ‎02-20-2017

I organize programs per quarter. For example, for press release programs organized quarterly, I have the emails, lists, reports, and campaigns structured under the program for that quarter. For every new quarter, I create a new program and clone the assets (with the exception of the new emails). This is done quarterly for reporting and program organization. Question: Is it best practice to copy the static lists for every new program so the lists are local to the program? Or, can I just reference the static lists from the previous quarter program when I send the emails?

Leanne_Persang · ‎02-06-2017

Thanks! We are using the v2 templates. However, when I add the following between the <head></head> tags: <meta class=”mktoString” id=”link-variable” mktoName=”URL” default=”#” mktoModuleScope=”true”> <meta class=”mktoString” id=”utm-tag” mktoName=”UTM” default=”?utm_source=mkto&utm_medium=email&utm_campaign={{program.Name}}” mktoModuleScope=”true”> The modules do not appear when I edit the email using the updated template: Also, how does this work if your email has multiple URLs?

Leanne_Persang · ‎02-03-2017

Hi Erik (or any coder out there) -- I am adding the code to my email templates (GREAT IDEA - TIME SAVER): <meta class=”mktoString” id=”utm-tag” mktoName=”UTM” default=”?utm_source=mkto&utm_medium=email&utm_campaign={{program.Name}}” mktoModuleScope=”true”> But, I have a question about adding the variables: Adding the variables to each module/link: <a href=”${link-variable}${utm-tag}”> The utm-tag is defined in the template. Where is the link-variable defined? Is this the correct way to apply this: <a href=” http://companywebsitelink1.com$ {utm-tag}”> <a href=” http://companywebsitelink2.com$ {utm-tag}”> <a href=” http://companywebsitelink3.com$ {utm-tag}”> Thanks!

Leanne_Persang · ‎02-03-2017

Hi Dan, you are correct -- ours is set up the same way. We are using programs like you and then campaigns within the programs (sorry for the confusion). My issue is whenever you set up a program, you must select a channel -- and within each channel there is a designated success (or successes). If my program has an email and a landing page with a form where the landing page may be used for multiple channels (social, email, website) -- what channel do I select? social - email - website? Seems redundant to create separate programs for each case.

Leanne_Persang · ‎02-03-2017

Thanks, Erik - just what I was looking for! Question regarding: Using a trigger for Program Status changed with Success = True: You can use a LT field for populating the program name with a trigger token {{trigger.Name}}, then having a second flowstep for adding this to a MT log of program successes to see which programs a lead has converted on. Our campaigns are organized by Channel type - i.e., trade show, email, social media, nurture, webinars, etc. Each of those channels has a success step specified. For example: Filled Out Form - Success or Engaged - Success, depending on the channel (when we started using Marketo the consultant helped us to set these basic channels). Assets that fit the channels get placed in each folder respectively. For example, a landing page that a Facebook post points to would get placed under the "Social Media" folder. However, a banner ad on the company home page could also point to this landing page -- that is where is starts to get confusing with where to place such a campaign and track touchpoints and successes. Enter the cross-channel campaign - which you cover above. So, for example, say we have a landing page that has a form on it which is the last touch, but the initial touch may be Facebook, company website, or email. Do you recommend creating a "Multi-Touch" channel type and placing multi-touch assets that meet the criteria here? Then, setting up the success step as Filled Out Form (with other non-success steps as Opened Email, Clicked Link, Visited Website). Also, do you use Marketo's Lead Source field? Or does the FT_Source get used instead? Thanks!

Leanne_Persang · ‎01-26-2017

Hi Josh, Can you elaborate more? Say for example I have a New Product Giveaway contest. This will be shared on multiple channels: social media, company website, and online advertising. The offer is the same, but the channel differs. How do I set this up so that I can set success and properly assign lead source values? Would I need to create a separate campaign for each channel? Note that our folder structure is organized by channel type. Thanks!

Leanne_Persang · ‎01-20-2017

We have accounts in Marketo without email addresses -- do those count towards the subscription number? Or, does a lead need to have an email address for it to count?

Leanne_Persang · ‎01-12-2017

Data quality assurance is essential. Why is yet another third party tool required for Marketo? We also have a large amount of duplicates, but I find it hard to justify additional spend on something that should be built into Marketo. Tom, did you explore the costs for the third party tool or EasyMerge service?

Leanne_Persang · ‎01-04-2017

I've been tasked with quarterly reporting, but not quite sure what reports would provide the most value. What quarterly or yearly reports have you created that have proven to provide the most value and insight for your organization?

Leanne_Persang · ‎01-04-2017

Thanks! At what point do you say the lead is inactive and make him/her un-emailable and stop all marketing communications?

Leanne_Persang · ‎01-04-2017

Thanks, Lauren! At the end of the campaign if no action is taken, do you mark these leads as non-emailable and no longer send communications?

Leanne_Persang · ‎01-04-2017

Thanks, Greg! What do you do if the user takes no action (no open email, no clicks) after the first 3-1-pause or second 3-1 send? Do you send an email with the option to unsubscribe from emails or change subscription frequency?

Leanne_Persang · ‎01-03-2017

Looking for some ideas on how to reawaken sleepy email subscribers with reactivation campaigns. Any examples of ones used for B2B (we do not use coupons or offer discounts)? How many emails (best practice) should be in a reactivation campaign? Thanks for the help!

Leanne_Persang · ‎01-03-2017

We have some MQLs with incomplete data (missing address or company name, etc.) and therefore will not push to CRM via our connector. They sit in a list and our team attempts to follow up with them via phone call or email. However, some leads are unreachable/unresponsive after multiple attempts. What do you do recommend we do with these leads? Please note that once a lead hits MQL he/she cannot go through the campaign again per our settings. Thanks!

Leanne_Persang · ‎12-30-2016

Thanks for your responses - helped me to build up our segmentation lists!

Leanne_Persang · ‎12-29-2016

We currently have two lead segmentations in place: Audience Type and Geographical. However, I'd like to create some more (for reporting purposes and for the dynamic content feature), but was curious how you all segment your leads... and what has been most useful. Thanks in advance!

Leanne_Persang · ‎12-14-2016

Hi Sanford, I tried Kenny's suggestion of a campaign above and it worked - I did not need any additional code. "You'll want to create a smart campaign with Smart List Fills Out Form, and Flow, Change Data Value, MyField, New Attribute is {{trigger.Web Page}}" I referenced the trigger token in the alert email so the team knows what product page the end user filled out the form on. Thanks for your help.

Leanne_Persang · ‎12-13-2016

Hm, not sure this would be feasible since the form is used on hundreds of product pages. Would not be able to list every possible URL in the referrer.

Leanne_Persang · ‎12-13-2016

Hi Sanford, So only this code is needed to trace the last form URL? And, the webmaster will know what to put in the asterisks? MktoForms2.loadForm("//app-**01.marketo.com", "***-***-***", 148, function(form) { form.addHiddenFields({ LastFormURL : document.location.href }) }); Then, I also need to create a smart campaign with Smart List Fills Out Form, and Flow, Change Data Value, MyField, New Attribute is {{trigger.Web Page}}? For the MyField I created a custom "Web Page Source" field, which I can add to my alert email.

Leanne_Persang · ‎12-13-2016

We have a "Request Information" Marketo form on all product pages on our website. I'd like to know when a user submits the form what product page he/she submitted the form on. How do I track that? I thought it was by using a hidden Lead Source field on the form and getting the value from the URL parameter, but what would the Parameter Name be? The website URLs do not have parameters defined. Thanks for the help!

Leanne_Persang · ‎12-12-2016

Hi Sanford, the form is on all product pages, here is one example: Latchways Mini Self-Retracting Lifeline | MSA - The Safety Company | United States It's the form behind the "Request Information" button.

Leanne_Persang · ‎12-12-2016

Thanks for your response, Jason. Unfortunately, I am not a developer - where do I look for an undefined/empty var, etc.?

Online Status	Offline
Date Last Visited	3 weeks ago

Date Registered	‎06-24-2016 01:14 PM
Date Last Visited	3 weeks ago
Total Messages Posted	80
Likes Received	20

Top Badges Earned

Re: What KPI reports (for B2B) do you find most he...

What KPI reports (for B2B) do you find most helpfu...

Re: Form CSS to Fix the Required Field Label

Form CSS to Fix the Required Field Label

Re: Can you make selector item non selectable in d...

Can you make selector item non selectable in drop-...

Re: Sydney's Ultimate Guide to Marketo Summit 2017

Re: Do I need to clone the same static list for ev...

Do I need to clone the same static list for every ...

Re: First, Last and Multi Touch attribution for UT...

Re: First, Last and Multi Touch attribution for UT...

Re: First, Last and Multi Touch attribution for UT...

Re: First, Last and Multi Touch attribution for UT...

Re: How to create multi-channel programs

Do accounts listed in Marketo without email addres...

Re: Best Practices for Managing Possible Duplicate...

Reporting: What Marketo reports do you use most of...

Re: Inactive leads: Reactivation campaign ideas fo...

Re: Inactive leads: Reactivation campaign ideas fo...

Re: Inactive leads: Reactivation campaign ideas fo...

Inactive leads: Reactivation campaign ideas for B2...

What to do with MQLs that you cannot get in touch ...

Re: Segmentation examples: How do you segment your...

Segmentation examples: How do you segment your lea...

Re: How to create a field that grabs the web page ...

Re: How do I track the URL for a Web form submissi...

Re: How to create a field that grabs the web page ...

How do I track the URL for a Web form submission?

Re: Field is Wrapping Below Label on Form - How to...

Re: Web services error codes