We are a company of around 1400 and we have 2 dedicated marketing automation specialist - myself and another. I am the lead admin and the other specialist is an assistant admin. We also are the ones building out 90% of everything but we are not creating the content. We use a submission form and process for having a campaign launch. They submit everything, we execute. I do all of the back end data campaigns, managing webforms, creating/updating templates, etc as well. Our implementation was smooth and easy but that was only because I was a Marketo user at a past company and had already implemented Marketo before. We used our onboarding time for more complicated setup with our revenue cycle modeler.
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