Karan_Hari3

Hi Nerea Eguia , Its a great question.  Web Personalization - This is the new name for the formerly know as Marketo Real Time Personlization (RTP). The web personalization would need to be purchased as an add on and is not included in the basic subscription. Web personalization is used to create personalized web campaigns like Dialog Web Campaign, In Zone Web Campaign and Widget Web Campaign. Important thing to understand is, the word segmentation is different when you are referencing it with Web personalization as supposed to the usual segmentation we use while working with dynamic content. In we personalization, when we say segmentation, what we are referring to is the Web Segments - Which is basically a group of "Web Visitors"  that we want to target depending upon their attributes like Geography, Persona, static list etc. Below are the various attributes you can use to create your web segment. You can read more about web segments  - Here. Dynamic Content - When we are talking dynamic content, we are talking about dividing up your people into subgroups called "Segmentation" and then add dynamic content blocks into your landing page or email. This way, you are telling Marketo that you want a specific piece of content to be different depending on which segment a lead/person is viewing it! You can read more on understanding Dynamic Content here. The main difference to be understood is when we are talking dynamic content, we are talking about the segmentation that is created in the Database area - as shown below. Where as when we are talking about web personalization, we are talking about the web-segments that are accessed through the Web Personalization add on app - as shown below.   Hope that helps! Best Always, Karan Hari ... View more

Hi Morgan McGrane , You can use the Engagement Stream Performance Report to track the overall performance of your emails in various streams, how ever to track as to when people moved between streams, you can create a smart list as demonstrated in the below snapshot. You can also use constraints to further narrow down your reporting as demonstrated below Hope this helps. Best Always, Karan Hari ... View more

Hi Mark Riccardi , A/B tests are done for batches IE existing leads in the database. While using triggers, you would be using the Champion/Challenger test.   - In case of triggers, once you define a champion criteria , you would need to Declare a Champion and set a declare date. Until the Declare Date, Marketo will continue to send the old champion and challenger(s). Once date/time is reached, only the new champion will be sent. Would also recommend you to go through the above hyperlinks to Marketo product docs which would shed further clarity to your query. Hope that helps. Best Always, Karan Hari ... View more