Like Gregoire has mentioned, its not possible to create a landing page from scratch in Marketo. It requires HTML coding. Marketo has some templates available as a starting point. You'll still need to go into the code to update it for your brand, but that's a good spot to start. If you're looking for something more robust, you can checkout a company I started called Knak. We have templates that are build specifically for Marketo as well, the difference being you don't ever need to look at code in order to be able to customize it for your brand. We do have a full-blown email builder where you can build an email from scratch, but we don't have this for landing pages... yet. In the meantime if you want a true start-from-scratch and build a page, checkout Unbounce. They have a Marketo integration as well. Your pages won't live in Marketo (which has several downsides), but you can at least pass any leads that fill out your form through the API. Hope that helps! ... View more

One thing you may want to do while you're doing your evaluation period is only provide the vendor with a small timeframe to get you the matches. Then you know they're really using their product and not doing any manual scrubbing. Our clients have told us good things about LeadSpace. If its enhancement you're after, I'd definitely look at them. LeanData is a great vendor as well, but are known more for lead to account matching as Josh mentioned above. Definitely doesn't hurt to compare a few against one another and get some different quotes. ... View more

Hi Raquel, With Marketo you are limited to setting permissions and roles accordingly and then sending sample emails and then coordinating all the feedback that comes in through all the emails. We have developed a platform to streamline and centralize the entire email creation process including approvals. I've just sent you a DM, but happy to provide a demo of it to you if you're interested. ... View more

Awesome! Thanks Doug. We are going through the data now and are in the process of preparing the report. It should be ready shortly. ... View more

Thanks Chris - we're going to leave the benchmark open for the next week or so and then compile all the data. So far we've got a great data set and I think it will be really interesting to see the results! ... View more

Thanks Devraj! ... View more

Hey Eric, Thanks for participating and leaving such great feedback in the survey. Much appreciated! I know for people with large databases who send lots of emails that email performance report can take a while to load. Good idea to give people a heads up to run that first. ... View more

Hey Clint, If you are looking for custom font support we have that with our Pro email editor in Knak. It's fully integrated with Marketo so you get the best of both worlds. ... View more

Overall was not super impressed by the new options. I get the idea to rebrand and make it new and fresh but I don't think any of the options you had in the survey were better than what you have now. ... View more

Hey Andrew - we can definitely help you with this at Knak. We have a Master 2.0 template that should allow you to do exactly what you're describing. ... View more

Congrats to all the champs! ... View more

I'm with Chris on this one. A tool like Email on Acid or Litmus is essential to make sure your emails are going to render the way you want them to on all clients and devices. ... View more

Thanks for the shout out Adaeze! We just released a master 2.0 email template and a full-blown WYSIWYG email editor if you ever need more flexibility than what Marketo 2.0 provides. ... View more

I believe they do now, actually. ... View more

Hi Nicole, Here is my feedback based on the issues you outlined: Once an individual is represented as a Salesforce Contact in our system, the sales rep is notified of all significant interaction by email and the creation of a follow up Task in Salesforce. Your SFDC seems to be setup to notify reps of all interactions and is creating tasks. This can be updated in SFDC so this no longer happens. When you have architected your lead lifecycle in the right way, it should not matter if someone is a lead or a contact, Sales should only be notified when they need to take action at a specific lifecycle stage. There is no feedback loop from Sales to Marketing on the results of these significant interactions for the Contact (webinars, whitepapers, events, emails, etc.). If you are syncing your Marketo programs to SFDC campaigns, all interactions should be captured regardless of if someone is a lead or a contact. If this is not happening for you right now, then you definitely have an issue with your setup. I do like how you are doing a full-sync between Marketo & SFDC. Sounds like you may need to make some changes to SFDC to better accommodate when leads are converted to contacts. We also advocate for a lifecycle status field that spans the lead and contact field, since the default lead status field does not allow you to map any values to the contact. Hope that helps. Let me know if you have any other questions. Cheers. ... View more

We built an API to bring all of this data into Marketo to potentially do this, but they made it super easy so we just leveraged what they had. Not to say you couldn't build this in Marketo, because I do think it is possible, but there are some features that would be hard to replicate with Marketo. ... View more

It's a pretty incredible product to automatically manage recovery of expired or delinquent credit cards. It truly is a set it and forget it type of thing and it just does the rest for you. I think you need to be on Stripe for your payment gateway, but I know they just added some new connectors. Check it out if you haven't already: https://baremetrics.com/recover ... View more

Another vote for Litmus here. Great solution. ... View more

Hey Ashley, You should checkout Knak - you might not need to hire a developer at all ... View more

Do you happen to use Stripe? If so, Baremetrics has an amazing Dunning tool to help with this kind of thing. ... View more

Yes - it's fantastic. ... View more

Thanks for the shout out to Knak Dave. Appreciate that. ... View more

Hey Nate, Fantastic question. I am a little biased given I'm the founder of Knak, but here is why I believe Knak is the best option: Knak enables Marketo Marketers to create a template in Knak and then sync it to Marketo. This allows you to keep your valuable assets IN Marketo, and not in some third party system. Why does this matter? You can use native Marketo forms. This allows you to leverage Munchkin and do pre-fill and use form filled out triggers/filters You can use Marketo dynamic content and tokens. This isn't possible with other tools Your analytics are all in one place. You don't need to go to other platforms to see how your campaigns are performing We do BOTH emails and landing pages, all in one platform If you haven't already, I'd encourage you to give Knak a try. It was built by a couple of Marketo champions, for Marketo users. Let me know what you think! ... View more

Hey Eric, This is exactly the reason that I started Knak. I am a marketer who doesn't know HTML (could barely spell it) and wanted to be able to get my assets out the door without having to rely on an agency or a developer. We have build a platform that enables marketers like you to make better emails and landing pages. You can do a free trial and make your own newsletter template or pick from one of ours and customize it for your brand. Give it a try - I think you'll like it. Cheers. ... View more

www.knak.io - almost 50% of Marketo's marketers use it to make responsive Marketo landing pages (and emails) too! ... View more

Yep - and they are used for a reason. Higher open rates. ... View more