Might be different in different countries, doesn't seem to be that widespread around here yet. Mostly some large international companies, but SME not so much. ... View more

That is entirely true. It serves mainly to identify the suspected leads where mail scanners are active. You would need to further analyse these records to see the rest of their behaviour pattern and decide whether you want to exclude the entire lead from scoring on clicks or not. By no means a perfect solution, but from what I have seen so far the most likely to correctly identify leads with mail scanners running. ... View more

As many people have already said in response, a fully reliable solution is simply not present. I do however like the suggestion made in a previous discussion on this topic to include a 1 pixel image in your email template (blending into the background) with a url behind it. The logic is this link is not visible, so a normal human being would not click on it. Therefore any person clicking this link would be highly suspected to be a bot. Does anyone have experience with this solution and its accuracy? ... View more

True enough, but in my experience owners of events (online or live) want to be on top of issues like this, so they can follow up straight away. I was building alert processes inside each program template, but it would be an interesting option to contemplate centralizing it. That depends on where the alert needs to go though. ... View more

I wouldn't use a form like that. If you are emailing to the person and all you want is to offer them the option to opt in or out, you do not need all those fields (the person is already in your database). I would create a form specifically for the preference selections and definitely also offer the option to opt out (unsubscribe) if you use it as the unsubscribe link in an email. So less personal data and more preference options on the form. Ours has quite a lot of partial options and changes depending on what you select (if you select one or more interest areas the Why unsubscribe dropdown disappears and the button text changes to update my preferences), but this is just to give you an idea.   ... View more

Good point. In that case your solution seems the only clean one that would work. ... View more

Great article @Amy_Goldfine ! Good tip on the Send alert token as well. I can also see a similar use case for confirmation emails bouncing (of course assuming naming conventions are adhered to so you can identify all relevant emails easily). ... View more

First thing to do is to decide which options you want to provide. Is it a straight unsubscribe vs opt-in or do you allow for partial opt-ins (e.g. I only want to receive newsletters and not promotional emails), temporary unsubscribes or any other options.   Once you have decided on that, you indeed build a landing page with a form to capture that information. Once that has been set up you can replace the standard unsubscribe link with the url to your subscription center landing page, making sure to add the required parameters ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK## . This post explains the way to set this up very well: https://nation.marketo.com/t5/Champion-Program-Blogs/The-comprehensive-guide-to-setting-up-the-unsubscribe-link/ba-p/247118. ... View more

With this sort of date filters I tend to use the Schedule options available to allow a person to run through the flow once per x period (90 days in your example). Not entirely sure I understand your use case, but it allows you to only set the "in future 91 days" and let the schedule take care of the fact that the person only flows through once. ... View more

@Dan_Stevens_ true, there still are some limitations there. It would already help if the Program Membership report would allow for custom columns, but it is not the perfect solution just yet. ... View more

The way I would approach this is to stamp your gated content program as the acquisition program and use the channel through which a person landed on your content page to allocate a Lead/Person source. That way you can make great cross-sections of which combinations of content vs channel you are most successful with. ... View more

I think you are on the right track looking at an engagement program for this. With this level of complexity an engagement program will be a lot easier to keep control of. How you exactly want to set up your program depends of course on a lot of variables, but here's some considerations to take into account: You use smart campaigns to add people to your nurture program. So if your timing is different per location, you simply add people to the program at different times. Every person added to the program will start their journey from the moment they are added with the first piece of content in your stream. Deciding which streams to set up depends entirely on the journeys that you want people to go through. So define the different variations of content sequence you want to offer and set up your streams based on that. As an added consideration you can of course have people switch streams during the process if that helps to simplify your streams. If you set up your content pieces each into their own individual content program (typically a Default program) and ensure you manage program membership in each content program correctly you can quite easily reuse one content piece in multiple streams without risking a person receiving the same email twice. This also gives you the flexibility to have different versions of the same email in one content program and have the content program decide which part of the audience gets email A and which email B (which could solve your module conundrum). It sounds like a great opportunity to take a large piece of brown paper and start drawing out your flows. Based on that my top tip would be to really carefully design your orchestration and set up your smart campaigns for adding / pausing / stream transitioning your audience and make sure you have all scenarios covered. Only then build the whole set up into your program and make sure to use folder structure and naming convention to keep it nice and clear. ... View more

I am not sure I understand your question. Do you want to know: How to make sure your email is sent only to people who consented? How to include an option in your email to update / give / revoke consent? Something else? If you can give a little bit more background to your question and how consent is collected at the moment it would be easier to give you a useful answer. ... View more

Great place to start @Keith_Nyberg2 ! At least then you know whether your email has or has not gone out to the audience you intended and have a great starting point for trouble shooting. ... View more

I had that same use case this morning coincidentally. It would already help if the custom columns feature of the People Performance Report could also be made available for the Program Performance Report, so you can configure it yourself. https://docs.marketo.com/display/public/DOCS/Add+Custom+Columns+to+a+Person+Report ... View more

Looks like the previous smart campaigns have run once as a batch campaign, not a trigger. A few simple tips to tell the difference: - A trigger campaign that has been activated will show as a glowing yellow light bulb and will turn from grey to glow by clicking the Activate button in the Schedule tab. - A batch campaign will run once or based on a set schedule and has no triggers in the smart list. This is the one that shows up with the green checkbox as you showed. If a recurring schedule has been set you will also see a clock face instead of the light bulb. You activate this kind of smart campaign also in the Schedule tab, but there is no Activate button. Instead, in the menu bar, you see the options to Run Once or Schedule Recurrence.   So the smart campaigns you have shown are batch campaigns that have run once and do not have a recurring schedule. ... View more

Have you considered using the new Program Member Custom Fields? They do have some drawbacks compared to regular fields on the lead record, but are very suitable for a use case like this. You can find more information about them here: https://docs.marketo.com/display/public/DOCS/Program+Member+Custom+Fields   ... View more