Marketo-Fu - Episode 9: Important Considerations for Acquisition

Joe_Reitz
Level 10 - Champion Alumni

Marketo-Fu - Episode 9: Important Considerations for Acquisition


Every lead in your database should have an acquisition program. This video talks about why it's important, and how to set it up in Marketo.

If it doesn't look cool, you're probably doing it wrong.
3 REPLIES 3
John_Clark1
Level 10

Re: Marketo-Fu - Episode 9: Important Considerations for Acquisition

(1:30) The form doesn't have to live in the program itself.  The Landing Page is what decides the Program Acquisition, so as long as the Landing Page is a child asset of your program then the form can still live in Design Studio.

It doesn't hurt to have a trigger campaign to set the acquisition program for your more important programs, but landing pages living in a program should do this automatically with any form.

JD_Nelson
Level 10 - Community Advisor

Re: Marketo-Fu - Episode 9: Important Considerations for Acquisition

Thanks Joe. I also like to use the {{program.name}} token in the Change Data Value flow step so if I ever clone that campaign, the acquisition step will adjust to where that campaign lives...

JD_Nelson
Level 10 - Community Advisor

Re: Marketo-Fu - Episode 9: Important Considerations for Acquisition

but I'd REALLY like to be able to have a global campaign that could manage all acquisitions of off-site form submissions... I've started to scope it out a few times, but can't get all the pieces to connect together -- lost cause for now.