Intro to Bizible and Marketing Attribution to Jumpstart your Knowledge!

[Jon_Chen]

In this Bizible Virtual User Group meeting filmed in October 2019, Marketo Engage Champions @Kimberly_Galit1 and @Ajay_Sarpal2 discuss:

• A brief introduction to Bizible
• What IS Marketing Attribution?
• What are the different attribution models?
• What insights can you get from the different models and reports?
• Why is Marketing Attribution important?
• High level types of reports to use!

If you have any questions for Kimberly or Ajay, feel free to reply in the comment section below!