I hope it is of some use to you Cayce. I can help with any testimonials/examples of documentation if you this it'll help them understand the importance of these tips
Thanks for the feedback. Its very hard to get into the specifics in that short period of time, but each one of these tips is based on my experience working with Marketo.
Just a couple of expansions on what I want to get across:
I hope this goes into a little more details about how these were Marketo specific?
Please feel free to reach out with any more questions and feedback.
Thanks Juli James! If you had a sample of how you document your Marketo best practices, I'd love to see it.
Alignment is so critical but one of the biggest challenges our organization faces. It's a work in progress for us and slowly getting better. Thanks for the tips!
Love the point about documenting what you're doing! So often we're asked to move so fast that documentation falls to the wayside, but it is incredibly important. That's my fave tip
Good tips! Especially the marketing/sales alignment. Too many people forget about that when they start out with Marketo.