Great tip about the ways to set the acquisition program! Reminder for folks that if you're using a Marketo form embedded on a web page (vs. in a Marketo landing page), you must use the flow step to capture acquisition program.
I hadn't thought of those use cases for a Campaign Report, love it!
Combining tip 2 and tip 3 leads to simplified first touch and multi touch attribution -- of sorts. Great food for thought. love the use-case examples!!