In this edition of the Champion Tips and Tricks series, we asked Marketo Champion, Jessica Kao, to share her Top 3 Best Practices for using Marketo.
Let us know what you think in the comments below.
These are great tips and I love the insight into different types of reporting!
Love custom columns. They helped me create several reports.
Great tips Jessica! Love custom columns
Good stuff as always @Jessica_Kao3, diving into Campaign Reports asap!
Great tip about the ways to set the acquisition program! Reminder for folks that if you're using a Marketo form embedded on a web page (vs. in a Marketo landing page), you must use the flow step to capture acquisition program.
I hadn't thought of those use cases for a Campaign Report, love it!
Combining tip 2 and tip 3 leads to simplified first touch and multi touch attribution -- of sorts. Great food for thought. love the use-case examples!!