I'd love to see more on how you employ data normalization campaigns, sounds like something i'd like to implement the right way!
Thanks, Darrell. Totally agree with tip #1 - taking the time to define the statuses and what success is before just setting them willy nilly - will take more time in the long run to re-do work!
Thanks for these Tips and Tricks Darrell Alfonso. I totally agree with all the above points and specially about the point on testing. Regularly testing critical forms and campaigns are extremely important. Thanks again for sharing. Look forward to read through the champion eBook too.
I'd love to see some examples of automated testing on these campaigns, is there a way to automatically run a lead through these campaigns and send an alert on success?
Hey Sam, so while you can setup recurring batch campaigns to test flow steps and alerts, things like that, many of the key tests you would want to run would require developer support, like form fills.
One of my friends actually developed an auto testing tool which I think is fantastic, direct message me and I'll put you in touch!
Thank you, Darrell!
Here is our contact form if anyone else is interested in automated campaign/workflow/sync/field mapping testing
Automaton - Marketing Technology Stack Testing Tool
Great post Darrell!
Awesome, thanks for sharing!
Great and extremely important tips, thank you!!
Data normalization is so important to keeping a clean database - great tips! #svmug