Tokens and Text Versions are something everyone trying to scale Marketo should be using.
Interesting tips and stuff.
Excellent as usual.
Thanks for the tips!
Great tips! I’ve always made it a priority to update the plain text view of the email, but I haven’t thought to edit the preheader of the email. I will have to start implementing that as part of our email execution process. Any tips for what to include in the preheader? Thanks!
Sad that the preheader is so under utilized