Our customers are typically on yearly contracts and if they do not renew, their SFDC type moves to Former Customer. When they move into Former Customer, they are basically a lead to start marketing to again. I know one option is to create a separate stage for Former Customer. However, before we create this I wanted to reach out to the community to see if/how everyone else is handling this? Which stage do you move your contacts that move from Customer to Former Customer into?
Yes, usually I push them to Former Customer and then allow them to be recycled to Opp if they return.