What’s New in Marketo Engage

[vaibhav1995]

🚀 What’s New in Marketo Engage: July 2025 Highlights

As marketing automation continues to evolve, Marketo Engage is pushing boundaries with new capabilities designed to empower marketing teams to engage smarter, faster, and with greater precision. Here's a quick look at the most exciting updates this month:

🔁 AI-Powered Smart Campaign Suggestions (Beta)

Marketo Engage now provides real-time campaign optimization tips based on AI learning from past performance, audience behavior, and channel effectiveness. Whether you're running email nurtures or webinar promotions, the system can now recommend:

• Subject line improvements

• Ideal send times

• Audience refinement

• Content format adjustments

🧩 Enhanced Integration with Adobe Journey Optimizer

Marketo Engage can now sync audience and campaign data bi-directionally with Adobe Journey Optimizer (AJO), making it easier than ever to create personalized journeys across web, mobile, and email. Expect:

• Seamless shared audiences

• Unified reporting dashboards

• Orchestration across customer lifecycle stages

🏷️ Advanced Custom Objects for ABM Use Cases

New capabilities allow marketers to build and map more complex data structures (e.g., buying groups, partner hierarchies) directly in the UI without heavy backend support. Ideal for Account-Based Marketing (ABM) and multi-touch attribution strategies.

🔒 Improved Consent Management for Global Compliance

Marketo now offers granular consent tracking by region (GDPR, CCPA, etc.) with real-time audit trails and customizable opt-in workflows. This helps global teams manage privacy without disrupting engagement strategies.

📊 Next-Gen Performance Dashboard (GA)

The new dashboard experience provides:

• Custom widget layouts

• Cross-channel funnel visualization

• Revenue impact attribution for every touchpoint

[NiharikaGoyal]

Hi @vaibhav1995 Thanks for sharing July'25 updates. Here are a few more enhancements from the past 6 months that can be included in this journey 🙂:

1. New Email Designer with AI-Powered Content

• A drag-and-drop email editor launched in Feb 2025, now widely available for use.

2. GenAI Email Assistant & Image-to-HTML

• The GenAI assistant can now generate subject lines, image suggestions, and copy variants.

• The new Image-to-HTML feature converts visual designs into editable HTML templates—no coding required.

3. Dynamic Chat Enhancements

• Demandbase Integration: Personalizes visitor interactions using enriched third-party data.

• Lead Profile Updates: Chat agents can now update lead profiles directly within the chat interface.

• Conversation Scoring: Chat activity now contributes to lead scoring in Smart Campaigns.

4. Global Tokens (Q2 2025)

• Marketers can now define tokens once at the Admin level and reuse them across multiple workspaces and campaigns.

• This reduces redundancy and simplifies campaign management by introducing true global token inheritance.

[vaibhav1995]

Thanks for sharing additional updates @NiharikaGoyal 

[Michael_Florin]

https://business.adobe.com/summit/2025/sessions/marketo-engage-roadmap-the-future-of-marketing-s207.... (Minute 13:40)

Does anybody know what the status of "Picklist Management" might be?

[Beth_Massura]

Hi @vaibhav1995 where can I find more details about these features? I'm not seeing them listed on the July 2025 release notes.