So I am trying to create a trigger email to send out to our existing customers to cross sell some of our products. I want to send out an email with a "round up" of our top resources on a certain topic IF they've visited a number of pages on our site on that particular topic (which tells me they're interested in that topic and could be cross sold to.
I have at least 5 or 6 web pages on that topic but I want to use some sort of AT LEAST filter... if they are a customer AND they visit AT LEAST 2 out of any of those 5 web pages, then add them to the nurture campaign. What's the best way for me to do this in a smart campaign?
well, it depends. Triggers may work a bit oddly here, so I'd use a daily batch to be more accurate.
Visited Web Page IS: any of the 5 pages (because it uses OR in the list)....at least 2 times in Time Frame Z
But remember, this means they could have visited any 2+ out of 5 pages OR the same page twice.
An alternative is to setup a smart list like
Visited Web Page is X
Visited Web Page IS Y
to force it to find people who visited all 5 pages...
To clarify, I should use the filter logic:
Visited web page: contains webpage 1, 2, 3, 4, 5 with the constraint: min. number of times: 2
Does that make sense?
Thanks very much for your help!
Yes, that's it.
I believe the best logic is defined below if you want them to visit 2 of 5 pages but not the same page twice as Josh outlined in his first example. No "min number of times" constraint is needed and a smart list is easiest to manage.
Visited 2 Pages Smart List - Adv. Filter Logic: (1 and 2) or (3 and 4) or (5 and 6) or (7 and 😎
1. (Visited Page 1
2. Visited Page 2-5)
3. (Visited Page 2
4. Visited Page 3-5)
5. (Visited Page 3
6. Visited Page 4-5)
7. (Visited Page 4
8. Visited Page 5)
This is the most simple and accurate way to identify someone that has been to 2 of the 5 pages you reference without having visited the same page twice. From there build a smart campaign to action what you want.
Visits Webpage is "Pages 1-5"
Member of Smart List is Visited 2 Pages
Add to Engagement Program