Tags - Channels - Status

[Anonymous]

We are in the process of reviewing our tags / channels and statuses, I'm wondering if anyone has any advice or has used a structure that has worked particularly well for their ogranization?

[Anonymous · Accepted solution]

Here's a document of Marketo's internal Program Channels, as of May 2012. You may want to look at it for some inspiration!

http://community.marketo.com/MarketoArticle?id=kA050000000L5zf&src=

My biggest tip would be to make sure that you and your team agree on what "Success" means for each program. Also create templates for each program channel to ensure that they are used accurately and consistently.

[Anonymous]

Once we move all our current programs/campaigns over with new Tags, can we delete unused tags?

[Anonymous]

You can hide unused tags, which is a "soft delete".