We are looking at building out re-subscribe page in Marketo. I wanted to get opinions on whether anyone else has done this and how they've gone about handling.
The page construction and workflow in Marketo are pretty straight forward. I would send a confirm email after the user fills out the form to make sure it is them. I wouldn't create an email in Marketo, but would provide guidance that someone can send the link in Outlook if they have a lead that has unsubscribed and would like to get info again. My concern is really around how would this page would be utilized (e.g. if we create, we could run the risk of having someone spam our unsubuscribed leads).
Has anyone had any experience with this before? Any recommendations are appreciated!