We've started a nurture campaign for our prospects in India and I've been noticing that our open rates are much lower there while our click through rates are higher than average.
Has anyone else seen this happen?
Also, does anyone have any thoughts as to why the open rates are so low there? We're doing A/B testing with the subject lines but I'm wondering if I should be testing something else besides just the subject line.
What are you calling a "low" open rate ?
Open rates are highly dependent on various factors (non exclusive list) :
So, comparing open rates from one country to another, from one market to another within the same country is almost impossible.
I usually prefer to focus on rate evolution over time,