As most of you already know our focus is on identifying the email activities triggered by bots. Here are a few links in case you need to know more about the feature:
Now, let's discuss how this feature actually works:
When you send an email from your Marketo subscription, your leads will receive that email, and interactions like email opens, and clicks are generated which are captured and stored back into Marketo. But these days bots interfere in this interaction and generate opens and clicks (fake enagegement) which also get logged into your Marketo subscription.
The current feature in Adobe Marketo Engage is introduced as a filter that checks every email activity (i.e email clicks and opens) before they get into your subscription database. Here is the order of steps:
Since activities will not be logged (if you choose "filter bot activity"), you might see a drop in your email engagement rate