I just started at my company and am trying to speak with someone who has first hand experience migrating from Pardot to Marketo. Our company uses Marketo but we acquired a company that uses Pardot. Our Pardot contract is up in January and we do not want to continue paying for two MAPs.
Has anyone done this before and know any tricks to make the process go faster?
We have migrated many companies from Pardot to Marketo as we have consultants on both platforms. It really depends on what you are looking to migrate as we typically tend to recommend an audit to identify lists/forms/templates/programs/data/scoring that need to come across.
Its often an opportunity to clean up your platform and define best practice for Marketo. If you are looking for a consultancy to support with this I am happy to send you our Pardot to Marketo migration form which needs completing and I can come back with costs and a timeline to deliver.