Google Tag Manager a Marketo guided landing page & Google Ad Tracking

[Eric_Salamon1]

Here is the challenge we have the GTM script installed on our templates and the header tags implemented:

In the header:

<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TDLFLCN');</script>

In the body:

<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TDLFLCN"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>

After putting this script in we set up Google ads and set the conversion for the landing pages. The challenge is we can't see the conversions firing in google ads. Has anyone else had this issue and how did you work around it (fix it)?

[SanfordWhiteman]

If you're simply loading GTM to catch the main document pageview, a Marketo LP operates the same as any webpage. Nothing special is going on.

[Eric_Salamon1]

Not quite we are trying to track the form conversions based on the Google ads.  Also based on Google Ads conversion tracking a number of the tags are "Inactive" so we aren't seeing conversions. 

Based on tag manager everything seems to be firing, but we aren't seeing the conversions. We are also seeing this issue with LinkedIn

I am looking into how others work around this type of issue and get the conversions to fire correctly.

[SanfordWhiteman]

OK, if you want to fire based on form conversion, you'll have to integrate properly with the Marketo Forms API (you need to only send the event after a successful form post).

Search the nation for "eventCallback" and you'll see discussions on this topic.

[Eric_Salamon1]

Thanks! --- I looked at it, but the scripting seems to show a Marketo form embed on a regular page and pushing the data to the data layer, how ever I am using a guided landing page, so no script is being embedded for the form I am only using the form tag. How would one work around that? Do we need to hard embed the form just so we can track the fills?

[SanfordWhiteman · Accepted solution]

The Marketo Forms API exists for named forms (on a Guided or Free-Form LP) just as it does for form embeds. It's not an embed-only feature.

Place your forms behaviors <script> just before the closing </body> tag.

[Eric_Salamon1]

Cool I will give this a shot.

[Bryan_Russell]

I have a question about these two pieces of code in a landing page template. Twice now we have had the code removed from the template and we do not know what is causing this. As far as we know only this one template is affected. Anyone else ever heard of this happening?

[SanfordWhiteman]

Hard-coded scripts in the template certainly should not be removed. Never seen that. How are you actually determining that they aren't in the HTML?