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external social media data integration

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Maci91
Level 2

external social media data integration

Hi there,

 

Can anyone be kind to explain me if there's a way to pull in external social media data for programs. If I'm running a program that incorporates email, landing pages and ads, can we gather all of that data in Marketo? Main focus on paid social and google ads, looking for imps, CTR, CPC.. Thanks!

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Megan_Crone
Level 2 - Champion

Re: external social media data integration

Hey @Maci91 ,

 

Marketo has quite a few native integrations that you can set up to track paid/social media engagement.

Adwords:

https://docs.marketo.com/display/public/DOCS/Add+Google+AdWords+as+a+Launchpoint+Service+with+a+Mana...

https://docs.marketo.com/display/public/DOCS/Set+Google+AdWords+Conversions+in+the+Revenue+Model+wit...

https://support.google.com/google-ads/answer/3073556

 

You may also want to look ingot the GA integration with Marketo:

https://www.demandlab.com/insights/blog/the-ultimate-google-analytics-and-marketo-integration-guide/

 

Facebook: https://docs.marketo.com/display/public/DOCS/Set+Up+Facebook+Lead+Ads

 

LinkedIn: https://docs.marketo.com/display/public/DOCS/Set+Up+LinkedIn+Lead+Gen+Forms

 

Additionally if you are pulling in UTM parameters from your tagged URL's into Marketo (hidden fields on forms or from querystring) you can use those as additional tracking parameters. IE visited web page with querystring xxx or with specific UTM values, or filled out form with specific UTM values for your known Marketo users. You may also want to look into storing UTM values in cookies, so if the user left the page and came back, your ad program would still get credit for the form fill. http://wiki.overstack.io/attribution/utm-capturing/

 

Thanks,

Megan

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Megan_Crone
Level 2 - Champion

Re: external social media data integration

Hey @Maci91 ,

 

Marketo has quite a few native integrations that you can set up to track paid/social media engagement.

Adwords:

https://docs.marketo.com/display/public/DOCS/Add+Google+AdWords+as+a+Launchpoint+Service+with+a+Mana...

https://docs.marketo.com/display/public/DOCS/Set+Google+AdWords+Conversions+in+the+Revenue+Model+wit...

https://support.google.com/google-ads/answer/3073556

 

You may also want to look ingot the GA integration with Marketo:

https://www.demandlab.com/insights/blog/the-ultimate-google-analytics-and-marketo-integration-guide/

 

Facebook: https://docs.marketo.com/display/public/DOCS/Set+Up+Facebook+Lead+Ads

 

LinkedIn: https://docs.marketo.com/display/public/DOCS/Set+Up+LinkedIn+Lead+Gen+Forms

 

Additionally if you are pulling in UTM parameters from your tagged URL's into Marketo (hidden fields on forms or from querystring) you can use those as additional tracking parameters. IE visited web page with querystring xxx or with specific UTM values, or filled out form with specific UTM values for your known Marketo users. You may also want to look into storing UTM values in cookies, so if the user left the page and came back, your ad program would still get credit for the form fill. http://wiki.overstack.io/attribution/utm-capturing/

 

Thanks,

Megan

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