I want to make sure our customers won't receive both an operational email and a nurturing program email on the same day, without changing the communication limit. In order to so I created a smart campaign that changes the Engagement Program Cadence to Pause. This smart campaign is triggered once a customer is being delivered an operational email. I want to return those customers to Normal after 24 hours, but not sure if the best practice is to use:
A. A wait step
B. Create another smart campaign, a recurring one, that will target all of those who were changed to "pause" status "yesterday"
We are a B2C company and have a big DB so i'm also looking for the solution that will have less burden on the system.
I would love to hear your thoughts.
Thanks in advance!