メールの開封者数が合わない(Number of openers of e-mail does not match)

Koki_Enomoto
Level 3

メールの開封者数が合わない(Number of openers of e-mail does not match)

【Japanese/日本語】

スマートリストで「メールの開封者」を設定し、カウントするとスマートリスト上では216名と結果が出ます。

しかし、キャンペーンのメール開封者数を調べると以下の通り314名と結果が出ます。

このような誤差が発生する、考えられる理由を知っている方お教えください。

【English/英語】

If you set "mail reader" on Smart List, when you count it, 216 people on the Smart List will get results.

However, when examining the number of e-mail openers of the campaign, the result will be 314 as follows.

Please let me know if such a difference occurs, who knows possible reasons.

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5 REPLIES 5
Devraj_Grewal
Level 10

Re: メールの開封者数が合わない(Number of openers of e-mail does not match)

Koki,

Make a note that when creating a smart list and using the filter "opened email" you will see a list of all people who have opened the email, regardless of how many times they did. When you view the email performance report, you will see the total number of opens, many of those could be from the same person opening the email more than once.

Dan_Stevens_
Level 10 - Champion Alumni

Re: メールの開封者数が合わない(Number of openers of e-mail does not match)

Hi Devraj - the email performance report shows the number of PEOPLE who registered each metric (not the number of times each metric occurred).  You may be getting this confused with the "email link performance report" which does include a column for "clicks" - which measures the total number of clicks even those that were clicked multiple times by the same person.

Devraj_Grewal
Level 10

Re: メールの開封者数が合わない(Number of openers of e-mail does not match)

Dan, you're correct. Appreciate the follow-up.

Koki_Enomoto
Level 3

Re: メールの開封者数が合わない(Number of openers of e-mail does not match)

Thank you!

Koki_Enomoto
Level 3

Re: メールの開封者数が合わない(Number of openers of e-mail does not match)

Thank you!