[VIDEO] Introducing the New Email Editor for Marketo Engage

[Sreekanth_Reddy]

Hello Nation,

In this blog lets discuss about the new email editor that we are bringing into Marketo Engage and some its key features.

New experience for Email

With new editor you can simply drag and drop components, add different content types (like image, text, buttons, HTML etc). Select any section and edit inline for quick updates

 

Style your content with no code 

Modify the look and feel of any section through the Styles tab. For example, adjust a button’s colors, padding, and font with just a few clicks.

 

OOTB Templates

You can start creating a new email by starting from scratch or importing HTML or select from out of the box templates or pre-created templates

 

Leverage GenAI to ideate and generate email content

No more writer's block! we bring the power of GenAI right inside the editor that can help you generate content variation based on your needs. Provide instructions of target persona, communication strategy (eg: FOMO, Social Proof, Urgent etc) and more

Generate images for your email content with Adobe's own proprietary model FireFly:

Generate several variations of your email subject line as per your needs/campaign

 

Accessing the new editor

Once launched, you can access the new email editor from the navigation that highlights all the emails and email templates created from new editor separately

What more?

The new email editor also comes with several advanced features to elevate your email campaigns:

• Content Locking: Protect specific sections of your emails from being accidentally edited.
• Personalization with Tokens: Deliver personalized experiences at scale.
• Conditional Content: Add dynamic content based on recipient attributes.
• Reusable Fragments: Save time by creating reusable email blocks.

Interested to learn more? Here is a quick video for you:

Important Notes:

• The current email editor will continue to be supported, ensuring your planned campaigns and operations proceed without disruption.
• To leverage the new editor, your Marketo instance must be migrated under IMS (Identity Management System).

[michellechopin]

This is such a great overview, @Sreekanth_Reddy! Having only seen the odd screenshot from Summit earlier this year, it's awesome to see more of the tool in play.

A couple of questions:

1. We use existing templates for our emails; is it safe to assume that they won't work in the new editor?
2. If so, do we need to create templates in/with the new editor so that all the sections/modules correspond to how we want things to look? 
3. Is there a date/timeframe when this will be available in our instances?

Thanks in advance,

Michelle 😊

[Sreekanth_Reddy]

1. We use existing templates for our emails; is it safe to assume they won't work in the new editor?
   >> Yes, wont work that way but you can always import template HTML into new editor and make necessary tweaks. We are also working on a way to easily migrate templates from old editor to new
2. If so, do we need to create templates in/with the new editor so that all the sections/modules correspond to how we want things to look? 
   >> same as above
3. Is there a date/timeframe when this will be available in our instances?
   >> To all customers who have migrated to IMS will get it by end Jan 2025