Now that you have a strategy for your nurture launch, you'll want to build in an efficient way to leverage existing or new content and apply localization or personalization. However, you may be struggling with where to start. Join Adobe Marketo Engage Champions @Julz_James & @Amanda_Thomas6 as they show you how to build a behavioral-based nurture during this live hands-on workshop. They'll show you what content to use based upon your buyer's journey and more.
During the workshop you'll learn:
- How to leverage a content library to use within a nurture
- How to build nested nurtures to enable behavior-based personalization
- How to localize your sends and content within a nurture
Looking for additional resources?
Have more questions or tips of your own about how to build an advanced nurture program? Comment below!
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