Starting August 2025, Adobe will begin phasing out support for Marketo Engage Identity. To ensure uninterrupted access to your Marketo Engage applications, all customers must transition to Adobe Identity by September 30, 2025.
What You Need to Know
- Automatic Migration: Adobe will start taking actions to automatically migrate all remaining eligible users if your organization has not completed the migration by September 30, 2025.
- Access Changes: Migrated users will no longer be able to sign in using their current Marketo Engage credentials. Instead, they will receive an invitation to join via Adobe Identity, which must be accepted to regain access. Users who are not eligible for migration will not be transitioned and will lose access to Marketo Engage.
- Manual Intervention: Ineligible users who cannot be automatically migrated will be skipped. These users can be manually re-added to Marketo Engage through the Adobe Admin Console after the migration is complete.
We strongly recommend completing your migration early to avoid disruptions. For assistance, please contact Adobe Support or your Account Team.
Feature Deprecation Timeline
IP Restrictions
- End of Support: July 30, 2025
- The IP Restrictions feature will remain operational until your subscription transitions to Adobe Identity.
- A new location-based access control capability is planned for release in the Adobe Admin Console, targeted for August 2025.
- Please note: The new feature may not offer full parity with the legacy version. For example, the Adobe Admin Console supports an Allow List of IP addresses and ranges, whereas the legacy version supported both Allow and Block Lists.
- More information will be shared closer to the release date, around late July in a follow up blog post.
Single Sign-On (SSO)
- End of Support: July 30, 2025
- The current SSO feature will remain available until your subscription is fully transitioned.
- Customers should adopt the SSO capabilities available in the Adobe Admin Console, which must be configured separately from the legacy SSO in Marketo Engage.
- Please note: The new implementation may differ in functionality. For example, the Adobe Admin Console supports Service Provider-initiated SSO, while the legacy version supported Identity Provider-initiated SSO.
Additional Resources
Frequently Asked Questions (FAQs)
Q1: What happens if we don’t migrate by September 30, 2025?
A: Adobe will automatically migrate all remaining users, starting in October 2025. Users will receive an Adobe Identity invitation and must accept it to regain access.
Q2: Will users lose access during user migration?
A: Users will temporarily lose access until they accept the Adobe Identity invitation. Prompt acceptance is required to restore access.
Q3: What if a user cannot be migrated automatically?
A:Users who cannot be migrated - such as those who haven’t verified their email address or who encounter issues during the migration process - will be skipped. They must be manually re-added to Marketo through the Adobe Admin Console after the migration is complete.
Q4: Will the new IP Restrictions feature work the same as the old one?
A: Not exactly. The new feature in the Adobe Admin Console supports only an Allow List, while the legacy version supports both Allow and Block Lists. There may be other differences between the features. Additional details will be available closer to the release date.
Q5: Is the new SSO functionality identical to the legacy version?
A: No. The Adobe Admin Console supports Service Provider-initiated SSO, whereas the legacy version supports Identity Provider-initiated SSO.
Q6: Where can I find help with configuring Adobe Identity or SSO?
A: Please refer to the HelpX documentation or contact Adobe Support for assistance.
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