Webinars can be a tricky tracking setup with Bizible because usually there will be touchpoints from what Bizible consider “online” channels and also from “offline" channels.
To break that down further…
Where the “offline” tracking comes in is the actual webinar attendance. Now this can confuse people because webinars are online of course, but webinar attendance typically is not trackable by the Bizible JS so it must then be treated as an “offline” channel (tracked by syncing a SFDC Campaign or Marketo Program).
Why can’t the Bizible JS track webinar attendance you might be asking? Remember that the Bizible JS only tracks: 1.) form fills, 2.) page views ONLY if it’s the last thing before a milestone stage change or an anonymous first touch, and 3.) if it’s a web chat where the person inputs their email into the chat and it’s a chat platform that Bizible has an integration with (Drift, LiveChat, LivePerson, Olark, and SnapEngage). So, the Bizible JS just cannot track someone pressing play and attending that webinar – whether it’s live or on-demand.
So, attendance data should be pushed to a CRM Campaign that can then be synced to Bizible. Or, thanks to the new-ish Bizible/Marketo integration, you could pull the data from a Marketo Program instead.
Things to keep in mind:
Let me know if you have questions or if I can clarify any points!
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