Marketo Whisperer Blogs
Are you an Eloqua user considering a switch to Marketo? As a Marketo Senior Business Consultant with over 15 years of experience in marketing automation, I can assure you that Marketo Engage is a powerful and user-friendly tool th...
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Today let’s break down WHAT touchpoints are and HOW they are created. Bizible reporting hinges off Touchpoint records so it’s crucial to have a solid understanding.
At the most fundamental level, a Touchpoint is a custom object/r...
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Quick post today to provide reference on the Touchpoint Position “Pending” that you might see in Bizible Attribution Touchpoint (BAT) reports.
Bizible has 4 milestone Touchpoint Positions: First Touch, Lead Creation, Opportunity ...
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I was recently asked for some examples of what to use Bizible’s Touchpoint Suppression functionality for so below are the most common I see across Bizible users. Keep in mind though that Suppression is your tool to “clean up” your...
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If you’re reporting at the top of the funnel (reports using Bizible Touchpoints) you might notice a value of “PostLC” in the Touchpoint Position field/column. If you’re curious what this is, this post is for you!
First, let’s mak...
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Do you use a web chat platform? If you do, you should know the ins and outs of how Bizible tracks them. It really comes down to if you are using a chat platform that Marketo Measure (formerly called Bizible) has an integration wit...
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