Hi there!
I'm working through a UTM refresh project with the goal of identifying traffic that has been miscategorized. Since we're starting with a blank slate I want to ensure i'm following best practices and adding UTM values that make sense. I would greatly appreciate any insights on how someone would set up utms for the following:
Sponsored Content:
I'm thinking the following, but i'm not sure....
Medium: sponsored content
Source: Name ( e.g; eMarketer)
Campaign: Title of content
TIA!
Alexis
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