UTM Formatting Question

Level 5

UTM Formatting Question

Hi there!


I'm working through a UTM refresh project with the goal of identifying traffic that has been miscategorized. Since we're starting with a blank slate I want to ensure i'm following best practices and adding UTM values that make sense.    I would greatly appreciate any insights on how someone would set up utms for the following: 


Sponsored Content: 


I'm thinking the following, but i'm not sure....

Medium: sponsored content

Source: Name ( e.g;  eMarketer) 

Campaign: Title of content