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​​   ​   Don’t know where to start? Marketo University’s learning paths get you on track to proficiency in different areas of Marketo, whether it be with marketing automation fundamentals or advanced topics in specialized areas. Choose from and follow our different learning paths to get the most comprehensive and guided experience through our course offerings. New to Marketo The New to Marketo Learning Path gets you up-to-speed with email marketing in Marketo, with modules on marketing automation fundamentals, email marketing basics, syncing with a CRM, maintaining a marketing database, and administering Marketo. Learn From Our Experts ​ Learn at Your Own Pace ​ Marketo Expert The Marketo Expert Learning Path helps prepare you for our Marketo Certified Expert exam by covering advanced email, cross-channel nurturing, lead management across marketing and sales, managing creative assets within your instance, advanced reporting, and Marketo-recommended best practices. Learn From Our Experts ​​ Learn at Your Own Pace ​​          
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​         Designed to take all marketing backgrounds and levels of experience into account, Marketo University offers the premier Marketo learning experience for every marketer to unlock their digital marketing success. Whether you choose our instructor-led courses or opt for a self-paced on-demand format, Marketo University helps you become the most powerful marketer you can be.     Learn From Our Experts When you take our instructor-led courses, Marketo University provides a world-class learning experience with hands-on exercises, take-home exercise guides, and certified instructor expertise. Take advantage of the experience, learn from your peers and feel free to ask in-depth questions during class. Instructor-led training is available in our classrooms, virtually  or onsite at your company. ​Course Catalog​ Learning Passport Unlimited​ Get more info on Private Delivery​​ Learn at Your Own Pace Marketo University’s on-demand training provides convenience and flexibility with anytime access and a wide range of Marketo courses. Take training at your own pace, review key concepts at any time, and refer to the steps and best practices in the exercises when building your marketing initiatives in Marketo. Adobe Digital Learning Services​ (for paid on demand training) University Online​ (for free self-paced training) Free Training Modules​ E-Learning Passport​  
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​ How can we help you today? Common Questions About Courses Common Questions About Certification Everything Else Overview / Getting Started Overview / Getting Started Need something else? Click here for more options. Purchasing Purchasing Scheduling Scheduling User Accounts / Technical Support User Accounts / Technical Support
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​​ Which certification is right for me? We offer two levels of certification. The Marketo Certified Associate is a foundational designation designed to demonstrate a candidate’s knowledge in marketing automation, general marketing concepts, and email marketing. The Marketo Certified Expert designation is a technical marketing credential that validates competency, expertise, and operational knowledge in the broad use of Marketo. Marketo Certified Associate Marketo Certified Expert We recommend an introductory-level knowledge of marketing automation Three to six months of general marketing experience A minimum of three months (200 to 400 hours) hands-on experience developing and implementing marketing programs using Marketo A combination of conceptual knowledge and the business context of using marketing automation and hands-on experience using Marketo We recommend 800-1500 hours of real-world Marketo usage of the product before taking the MCE In general, practitioners who have worked in other enterprise marketing automation software for over a year and have been using Marketo for at least six months are qualified to take the test A broad basis of Marketing Automation alone is not enough to succeed on this test. The test is scenario based on actual usage of the Marketo product I'm ready to get certified, where do I start? Marketo University’s Learning Paths get you on track to proficiency in different areas of Marketo, whether it be with marketing automation fundamentals or advanced topics in specialized areas. Choose from and follow our different learning paths to get the most comprehensive and guided experience through our training offerings. Marketo Certified Associate Marketo Certified Expert Marketo provides a comprehensive MCA Study Guide that will help prepare you for the exam We also provide free self-guided training through our Marketo University platform, and instructor-led training in our 2-day Core Concepts I course​ We recommend that you start by looking at this topic list and see how much of the material you are familiar with: MCE Exam Topics We also provide links to product docs that contain study material: Certified Expert Exam Preparation Marketo also offers an instructor-led 3-hour MCE prep class. This $375 class is not required to succeed on the MCE exam, but gives students a structured approach to their studying and review: Expert Exam Prep Course Does Marketo provide a practice test for the certification exam? Marketo does not provide a practice test as the exams are scenario based and designed to test real-world knowledge and use of the Marketo product. We do provide sample questions for you to get a feel of how the test is written: MCA Study Guide​ MCE Sample Questions Does Marketo provide free training materials for MCE? Marketo provides a detailed overview of the exam topics to help you prepare for the exam. MCE Exam Topics We also provide links to relevant product documentation to help you gain a deeper understanding of the exam details and concepts. Expert Exam Preparation Are there no-cost study material for the MCA exam? Yes. Marketo has a free training platform with a full curriculum designed to prepare users for the MCA exam. Marketo University What are my test delivery options for Marketo exams? Marketo Certified Associate Marketo Certified Expert Proctored online only Proctored online Proctored onsite at testing centers Proctored exams Uses WebAssessor’s proctoring software. This requires a software download, keystroke monitoring, camera and audio feeds, and reliable internet connection. Testing center location Your confirmation email and a photo ID are required. What are the requirements to take my exam via the online proctored method? Please use Kryterion's proctoring support site to ensure your device meets the minimum technical and internet requirements prior to scheduling your exam: A guide is available here for test delivery preparation. What do I do if my computer or internet connection does not meet the minimum standards for taking the MCA exam? If your computer or internet connection does not meet the minimum requirements for taking the MCA exam, please reach out to mktcertf@adobe.com for alternative testing options. Where can I find a local testing center for my MCE exam? You can use this link to locate the closest Kryterion testing centers: https://www.kryteriononline.com/Locate-Test-Center . Please note: Availability will be shown in detail when you are scheduling your exam during the purchase process. Where can I test my computer to ensure it meets proctoring requirements? Please use the following link BEFORE attempting to schedule your test for proctoring to ensure your system meets the requirements: https://www.kryterion.com/test-taker/-proctoring-support How much time do I have to take my exam? For the MCA exam, you will have 90 minutes to complete 60 multiple choice questions. A timer will be on the screen during the exam to keep you updated on the time remaining. For the MCE exam, you will have 90 minutes to complete 75 multiple choice questions. Can I see what answers I got wrong on the exam? We do not provide any feedback with specific answers or test content. When you get your results email upon completion of the test, there will be an overall score as well as a score by topic area. The score breakdown by topic area should give you a good understanding of your strengths and weaknesses in various areas. How long does my certification last? MCE Certification is valid for two years. As the Marketo product advances and develops new features and capabilities, we need to ensure our experts are up to speed. MCA Certification does not expire. Specializations do not expire. How do I maintain my MCE credential? MCE certification must be renewed every 2 years. You must receive a passing score when taking the current MCE exam to maintain the credential. Why do I not need to maintain my MCA credential? The MCA designation is an entry-level credential to both Marketo and marketing automation and has been designed to be a stepping stone that leads to expert-level knowledge that would come from achieving the next level of Marketo certification. Where can I find the candidate agreement and operational policies for all Marketo exams? You can find the candidate agreement here: Marketo Certification Agreement Back to the Get Help page
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​ ​ Marketo University Recognized Certifications Marketo Certified Associate (MCA) The Marketo Certified Associate credential demonstrates knowledge of general marketing concepts, marketing automation fundamentals, and basic email marketing in Marketo. The MCA credential certifies that its holder has the requisite knowledge, skills, and ability to successfully set up basic email marketing initiatives according to best practices, and report on program success. Click hereto learn more. Marketo Certified Expert (MCE) The Marketo Certified Expert designation is a technical marketing credential that validates competency, expertise, and operational knowledge in the broad use of Marketo. Those who receive the MCE credential will demonstrate their mastery and expertise in the use of Marketo. Clickhereto learn more. Marketo Specializations Marketo Specialization Exams have been retired. However, by earning a specialization prior to the retirement date, you demonstrated your mastery of advanced techniques that accelerate results and unlock the full potential of Marketo. Our specializations never expire, so if you hold a credential now, it will continue to be recognized. Account-Based Marketing Demonstrates ability to focus marketing efforts on key accounts by understanding ABM account scoring, how to configure ABM, assessing AMB readiness, and how to engage targeted accounts across channels. Analytics Attribution Validates knowledge of tracking and measuring first touch and multi-touch attribution, as well as how to use Marketo’s advanced reporting to build insightful ad-hoc reports. Analytics & Reporting Demonstrates ability to manage a Marketo instance following best practices for consistent operations, program structure, and asset organization. Customizing Creative Assets Proves proficiency in creating and customizing design assets using HTML and CSS, including customizing colors, buttons, styles, landing pages, emails and more, to align with your visual brand identity. Email Deliverability Proves skill in designing emails for optimal performance, configuring key technical settings to authenticate your emails, and setting up your Marketo instance to ensure people receive only the communications that they want. Events & Webinars Proves knowledge of using events and webinars to engage your buyers by showing how to create and track events and webinars in Marketo, how to set up and execute both online and offline events, and how to manage attendance at live events using the Marketo Live Event application. Nurture & Engagement Demonstrates practical knowledge of creating engagement programs, adding content, building streams, adding people and reporting on success. Programs & Campaigns Validates ability to automate programs, clone them, use tokens and report on important program data such as ROI and acquisition. Setup & Configuration Proves skills in reporting on Marketing’s impact on the business, measuring and customer journey, and attributing revenue to specific Marketo campaigns. Social Marketing Demonstrates capability to plan and strategize social marketing campaigns, manage your social media presence in Marketo, use Marketo social marketing features and report on the impact of your social marketing activities. Web Personalization Validates abilities to create personal, relevant experiences for visitors on your website, create audience segments based on demographic, firmographic and behavioral data, develop different types of web personalization campaigns using Marketo and report on your web personalization marketing initiatives.
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  ​ ​   ​​ Do I have to be a Marketo customer to take Marketo University courses and/or buy a Learning Passport? No! Now, anyone can take Marketo University free or premium training and/or purchase a Learning Passport Unlimited or E-Learning Passport. Customers have the option of purchasing through credit card or sales order, and all can purchase through credit card. Does Marketo University offer any free training? Yes, we offer Marketo University Online, our MCA Learning Path that is free to all as well as over 60 free training videos to both customers and prospects looking to familiarize with the Marketo platform. These range from fundamental to advanced topics, and are available on our website: Marketo Free Training Resources​ What are the options for premium training? We have 12 live, instructor-led courses ranging from fundamental to advanced and specialty topics, including our MCE Exam Prep course for those looking to pursue certification. Marketo University Course Catalog What is the best learning path for me to take / Which classes should I begin with? Please see our Learning Paths page for more guidance: Learning Paths Where do I find the upcoming class schedule and other course details? Marketo University Course Catalog Can I have a coworker follow along with me during a virtual class? Per our terms and conditions , one seat = one attendee. Coworkers or others may not participate in, view, record, or replicate any part of a Marketo course or materials. Do I need any special equipment to take a virtual class? Marketo University hosts virtual training on Adobe Connect. We recommend using a wired headset or headphone connection and computer audio for the training. More information about using Adobe Connect is here. What options for live training are there outside the US? We offer live virtual training in EMEA- and ANZ-friendly time zones. We can also schedule private training for other regions and time zones: please inquire by emailing mktunivt@adobe.com.  Where can I find materials and an agenda for the course? For on-demand courses, the materials are on the same page in the section with the links to recordings. For instructor-led courses, access to the materials will be provided upon enrollment and are available for download. For recorded courses, the materials will be available for download within the Curriculum activities. How do I enroll in a course? Marketo University requires payment prior to enrollment, and then our automated enrollment process will provide the needed directions to enroll in your course or subscription. If you have questions about or issues with enrollment, please email mktunivt@adobe.com.   Back to the Get Help page​  
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​ ​ ​​ What is the cost for a Learning Passport and what does it include? We have two options for the subscription . Our full-access passport that includes both on-demand and live, instructor-led classes costs 5,000 USD for one user for one year. Our e-learning passport that includes self-paced courses costs 2,500 USD for one user for one year. How do I purchase a course individually or together, but not through a subscription? For customers who wish to p ay via sales order through your account , email mktunivt@adobe.com . You will get a quote to be signed in order to enroll, then the company's billing address will receive an invoice 10-15 business days later. For non-customers or any customers who prefer to pay with credit card, you can do this through your Marketo University account. Please note that you will need to create an account first if you do not have one, and this is not linked to your Marketo instance as a current customer. Can I request access to courses that I want to take and then pay later? Marketo University no longer uses an access request system for enrollment. The process is automated and triggered by a completed purchase. Can I buy courses individually or as a bundle/package? Courses can be purchased individually or together at the listed price. We also offer a subscription to all of our courses called the Learning Passport Unlimited with both on-demand and live training options. Please email mktunivt@adobe.com for more details. Back to the Get Help page​
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​ ​​ What do I do if I am having problems processing my credit card payment on Webassessor? Please contact our test delivery partner directly to get your payment issue resolved quickly. You can contact Kryterion by phone at: 800-403-6199 or email olpsupport@kryterion.com Do you provide discounts for Marketo exams? We do not provide regular discounts, but we do provide special pricing at Summit for the MCE test. How can I get a receipt for my exam purchase on Webassessor? You can log into your WebAssessor account and generate a receipt yourself. Marketo does not have access to any of your financial information in WebAssessor. Once logged in scroll down and you should see a button that says Generate Receipts. I have a Voucher code to take my exam, but Webassessor is rejecting it. Voucher codes all have expiration dates. If the voucher is from a Marketo sales order for an entitlement, that order would have included the expiration date. If you have any additional questions about your voucher, please reach out to mktcertf@adobe.com Back to the Get Help page
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​ Accelerate your Marketo learning and build expertise by attending University Day at Adobe Summit. Join us for one of our two programs for lectures and demos from Marketo experts. Up for a challenge? Sign up to take your Marketo certification exam and go home a certified associate or expert, ready to take the next step in your career! Marketo University Day: Beginner Track – 1 Day​ Get started! The Marketo Beginner Track is for anyone new to Marketo or looking to brush up on core concepts. In this track, you’ll get a condensed introduction to the core features of the Marketo platform, including how to build your initiatives, deploy emails, nurture your audience, automate your programs, and analyze your results with basic reports. Recommended Marketo experience: Less than 1 year or limited experience Marketo University Day: Experienced Track – 1 Day​​ Go Deeper! The Marketo Experienced Track is geared to take your marketing automation skills to the next level. You’ll learn how to create advanced nurturing programs to engage your audience. With a focus on nurture strategies and best practices for designing engaging content, this track will teach you how to create an engagement program with multiple streams, add members to your program, transition people from stream to stream, and pause people from receiving content. Recommended Marketo experience: 3 - 6 months plus actively using Marketo If you have any questions, please check out our Summit FAQs. ​ Reminder: This is an add-on to the Adobe Summit 2019 Pass
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​ ​​ I have made a WebAssessor account in the past, but do not have access to that email address anymore. Should I just create a new account? Please do not create a new WebAssessor account, we would be happy to recover and update your account for you. Please email mktcertf@adobe.com My certification is not showing up in my Community Profile. What do I do? Please allow two weeks after your passing result for your community profile to be updated with your MCE status. If you still do not have status in your profile, please email mktcertf@adobe.com How do I get another copy of my PDF certificate? Please email mktcertf@adobe.com if you need a copy of your certificate sent to you. Please remember to check your spam. My Exam timed out. I was kicked out during my exam. What do I do? We are sorry for the technical difficulties. The fastest way to resolve your problem is to contact Kryterion Support directly. You can reach them by phone at: 800-403-6199 or email olpsupport@kryterion.com . Please also follow this link to ensure that your system and internet connection meets the requirements. What do I do if my exam is suspended during my session? Please reach out to mktcertf@adobe.com if your session gets suspended. How do I verify someone’s Marketo certification? Please note that all MCE certified individuals are given a PDF certificate with expiration dates on it validating their certification. Please request that certificate from the test taker for verification. MCE credentials are valid for two years. If you need further verification, please have the test taker reach out to mktcertf@adobe.com with your contact information specifically asking us to release information regarding certification status to you. When I log into WebAssessor, I am seeing exams offered by other companies, What do I do? If you have signed up for WebAssessor with another company, you will need another account specific to Marketo. Please go to www.webassessor.com/marketo and create another account that does not include the same login. Is my WebAssessor login the same as my Marketo login? WebAssessor is not connected to your Marketo login. If you have not created a Marketo Webassessor account, you will need to do that before scheduling any exams. Please use a personal email address. What will happen to my Specialization now that the exam is no longer being offered? The Marketo Specialization examinations will retire on January 31, 2019. Current Specialization credential holders or those who were certified before the exam retires will continue to be recognized. Will retakes of the retiring Specialization exams still be allowed after the retirement date? No. Candidates who fail a retiring Specialization examination will be able to retake the exam only BEFORE the retirement date. Candidates should keep in mind that there is a 14-day waiting period to retake a Marketo certification exam. Schedule your exam appointment to allow enough time to retake a failed exam should the need arise. Back to the Get Help page
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​​ ​   Don Mayberry​ Don Mayberry is a Senior Technical Instructor with Marketo University.  Don has been with Marketo for nine years.  Prior to becoming a Marketo instructor, Don was a manager in the Customer Support team and has advanced knowledge of Marketo and its capabilities.  Before coming to Marketo, Don worked in other support roles for companies such as Ariat International, The Sak, Velosel, and Inovis providing technical software support. Don’s favorite courses to teach are “Customizing Creative Assets” and ”Optimizing Email Deliverability” because they involve some computer coding which he enjoys from his time as a support analyst. Don’s favorite feature in Marketo is the Design Studio because he helped build it and it is so useful for non-technical marketers.  In his free time, Don enjoys traveling and dancing.  He dances in the San Francisco Carnival every year. Jamie Jazdzewski ​ Jamie Jazdzewski is a Senior Technical Instructor with Marketo University. Jamie has been using Marketo for eight years and has a deep understanding of all aspects in the software and its capabilities. She spent five years as a Marketo consultant working for several different companies such as Televerde, Calpoint, and DreamLab. Jamie’s favorite course to teach is “Core Concepts” because everyone is brand new and she can help lay the foundation for customers to learn best practices. One of her favorite Marketo features is the innovative Revenue Cycle Explorer (RCE) because of its ability to analyze the marketing funnel. In her spare time, Jamie is an outdoorswoman who enjoys hiking, kayaking, and four-wheeling. Jannika Kampschuur​ Jannika Kampschuur is a Senior Technical Instructor with Marketo University. Jannika has been with Marketo for three years, working as an Enterprise Consultant and as an instructor. She has been teaching Marketo for two years after spending over three years as a super user for Panasonic North America in their Marketo instance.  Jannika’s favorite course to teach is “Building Engagement Programs” because it helps people finally see Marketo as more than just a batch email tool. Jannika’s favorite feature in Marketo is the dynamic content because of its power to personalize content autonomously.  In her spare time, Jannika trains her rescue dogs and volunteers with the Humane Society and the ASPCA.         ​
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​ ​​ What are my delivery options for Marketo exams? Marketo Certified Associate Marketo Certified Expert Proctored online only Proctored online Proctored onsite at testing centers Proctored exams Uses WebAssessor’s proctoring software. This requires a software download, keystroke monitoring, camera and audio feeds, and reliable internet connection. Testing center location Your confirmation email and a photo ID are required. What are the requirements to take my exam via the online proctored method? Please use Kryterion's proctoring support site to ensure your device meets the minimum technical and internet requirements prior to scheduling your exam: A guide is available here for test delivery preparation. Where can I find a local testing center for my MCE exam? You can use this link to locate the closest Kryterion testing centers: https://www.kryteriononline.com/Locate-Test-Center . Please note: Availability will be shown in detail when you are scheduling your exam during the purchase process. How do I reschedule my exam? You may reschedule your test via your WebAssessor account. Please follow the steps below. Please note that if you attempt to reschedule within 72 hours of your test time there will be an $85 fee. If you have already tried this and have not been able to reschedule your exam, please reach out to mktcertf@adobe.com Back to the Get Help page
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Earning a Marketo Certification is a significant way to validate your Marketo skills. When you become certified, you join an elite group of marketing professionals who find certification boosts their career as demand for Marketo experts continues to grow. Summit is a great place to test your skills with exams available starting Monday, March 30 th to Wednesday, April  1 st   of the event. No advanced scheduling is needed. Entry Level Advanced Level The demand for Marketo-skilled marketers is growing as more companies realize the power of Marketo. For marketers looking to learn the core concepts of Marketo and jump-start their career, becoming a Marketo Certified Associate is a great way to differentiate yourself and demonstrate your foundational knowledge of marketing automation. For a marketing automation professional looking to advance their career, becoming a Marketo Certified Expert is a great way to differentiate yourself from others in your field. Those who receive the MCE credential demonstrate their mastery and expertise in the use of Marketo. Event Price: $75 USD Marketo Certified Associates should be able to: Create basic email campaigns from day one Set up marketing initiatives according to best practices Report on the success of programs Topics covered in the MCA exam: Marketing Automation Fundamentals Audience Targeting and Data Management Email Marketing Fundamentals Landing Page Basics Form Basics Analytics and Reporting Events and Webinars To learn more, visit our page on Marketo Certified Associate Event Price: $175 USD Marketo Certified Experts should be able to: Demonstrate mastery over a wide breadth of Marketo topics Showcase a knowledge of industry best practices Topics covered in the MCE exam: Program Fundamentals Targeting and Personalization Email Marketing Fundamentals Analytics and Reporting Lead Management Implementation and Operations To learn more, visit our page on Marketo Certified Expert Reminder: This is an add-on to the Adobe Summit 2020 Pass
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How can we help you today? Questions about training, private delivery, and certification - Marketo For additional questions about our training programs please email mktunivt@adobe.com For questions about Private Delivery options please reach out to education-services@marketo.com For certification program questions not including technical support please email mktcertf@adobe.com. Please note: Marketo University and Marketo Certification support is available from 7AM-7PM Eastern time Monday-Friday except on U.S. Holidays. Responses are handled as quickly as possible but may take up to 48 business hours. Questions about the certification platform - Kryterion If you need help with any of the following certification subjects: WebAssessor Technical Support Sentinel Installation Biometric Enrollment/Verification Test launch process Please reach out to Kryterion directly at 800-403-6199 or via email at olpsupport@kryteriononline.com . Kryterion support is available by phone from Monday 9AM to Saturday 7AM MST , and via email 24 hours a day. Back to the Get Help page
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  ​ ​   ​​ I have multiple accounts in Marketo University- can I consolidate my transcript into one account? Yes, please email mktunivt@adobe.com to merge your accounts and consolidate past and future training into one transcript. How do I change my login information for Marketo University? Login changes can be done through the accounts setting in Marketo University. Please address any additional questions to mktunivt@adobe.com . Why is my Marketo University account inactive, and how do I reactivate this? Marketo University accounts deactivate after 6 months without use. Please email mktunivt@adobe.com to reactivate. What if I cannot access the live course I am scheduled to take or have technical issues during a live course? Email mktunivt@adobe.com with any technical questions/concerns as soon as possible during or before a live training for quickest assistance. Quick tips using Adobe Connect: use a wired headset or headphone connection with computer audio and download the application if possible. For further audio issues please also review this resource. Does Marketo University provide demo or training instances for practice? For customers taking live, instructor-led training (virtual or in-person) Marketo University will provide one training instance per attendee. Marketo Partners may request a sandbox instance through our Partner Program.   Back to the Get Help page​  
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​     ​​ ​         Marketo Private Training Overview With Marketo Private Training, you’ll receive a world-class learning experience delivered exclusively for your team. Private Training gives you the flexibility to train up to 6 or 12 people per class with courses delivered virtually or in-person at your site – you choose the format that’s best for you. Why Choose Private Training? No one knows Marketo like Marketo. Our staff of full-time instructional designers and professional instructors delivers a personalized one-on-one learning experience to boost your digital marketing proficiency, accelerate adoption of Marketo, and maximize the value of your investment. You can count on us to provide the optimal blend of best practices and practical exercises to help you achieve your learning objectives.         Bring the Training to You Convenient and Flexible Cost Effective Results Driven Instructor-led virtual trainings can be accessed by your team anywhere in the world Marketo Certified Trainers can conduct training at your site for a focused one-on-one learning experience Plan training according to your schedule at the time and date that’s most convenient for you Choose the training format that works best for your team, either instructor led virtual training or in-person training at your site Mix and match course offerings to fit your requirements Get a unified training experience ensuring that everyone receives the same knowledge and skills Eliminate the time and hassle of coordinating travel for your team with private virtual training engagements Save with private class offerings that are more  economical than purchasing multiple seats in public courses Limit travel expenses with private virtual engagements Prevent unnecessary employee downtime Solve problems quickly with real-time response to your questions Gain practical knowledge and skills that can be immediately applied to drive business results Maximize adoption and utilization in a focused, collaborative environment Learn new perspectives, best practices, and get hands-on experience         For more information on private training, please email us at  mktunivt@adobe.com.     ​
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What is the difference between an on-demand class and ILT (Instructor-Led Training)? On-demand courses are recordings the customer can view at any time for the duration of the purchase terms. ILT courses are live and led by an instructor either virtually or in-person. How do I enroll into a live, instructor-led (ILT) course? For a course purchased via credit card, enrollment is complete. For a course purchased from a sales order, there is an automated process that guides the purchaser and end user through enrollment. Can I enroll into an on-demand course? At this time, on-demand courses are only available through passport subscriptions or from a Launch Pack for Core Concepts I. Where do I find the upcoming class schedule and other course details? Course Catalog How can I cancel / reschedule a class? If the class start date and time is more than a week away, you can cancel your enrollment in Marketo University through the same course schedule page where you requested: click "Cancel Enrollment." You can also cancel this on the "My Upcoming Training" section on the homepage of your Marketo University account. Under "Action" click the drop-down and select "Cancel Enrollment." Please also notify mktunivt@adobe.com of your cancellation. If the class starts within a week, email mktunivt@adobe.com. Please note not all requests will be honored, and they are reviewed on an individual basis if out of policy. See terms and conditions for further information. Back to the Get Help page
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​ Description: In the Marketo Beginner Track: Using the Core Features of Marketo, you’ll gain the foundational knowledge needed to automate your marketing efforts using Marketo. You’ll be introduced to the core features of the Marketo platform, including how to build your initiatives, deploy emails, nurture your audience, automate your programs, and analyze your results with basic reports. Target Audience: The Marketo Beginner Track: Using the Core Features of Marketo is for marketers who are beginners with Marketo or who want to learn more about the platform and its core features. Format: The course format is lecture with product demonstrations. Agenda: Morning Topics Understand the purpose of a Marketo program and when to use each program type Use channels to track your audience’s statuses Measure ROI using period costs Create an email program Import a list of people into Marketo Design an email and send a sample to review Measure program success using a smart campaign Review the Email Dashboard Lunch Afternoon Topics Create a smart list Design an email with tokens Test your email using an A/B test Review the Email Performance Report Nurture your audience using the engagement program type Add nurturing content and edit content priority, availability and cadence Add people to your engagement program, measure program success, and pause people who should no longer receive content Review the Engagement Dashboard ​ Reminder: This is an add-on to the Adobe Summit 2019 Pass
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​ Description: In the Marketo Experienced Track: Building Multi-Stream Engagement Programs, you’ll learn how to create advanced nurturing programs to engage your audience. With a focus on nurture strategies and best practices for designing engaging content, this track will teach you how to create an engagement program with multiple streams, add members to your program, transition people from stream to stream, and pause people from receiving content. You’ll also learn how to use special features that will enhance your nurturing over time, including how to nest programs in your streams, assess your content using a test stream and a champion/challenger test, and analyze nurturing metrics. Target Audience: The Marketo Experienced Track: Building Multi-Stream Engagement Programs is for marketers who have been actively using Marketo for at least 3-6 months. Participants should already have an introductory knowledge of how to select the appropriate program type, move program members to different statuses and measure success, build a smart list, create simple batch and trigger smart campaigns, work in the Email and Landing Page Editors and pull local reports. Format: The course format is lecture with product demonstrations. Agenda: Morning Topics: Learn about nurturing strategies and designing engaging content Add period costs and custom tags to your program Create and define nurtures streams Add emails to your stream Nest a program in your stream Activate content Edit the availability of content Define stream cadences Add people to your engagement program using both batch and trigger smart campaigns Lunch Afternoon Topics: Measure program success and pause program cadence using as a smart campaign Use a test stream Add and approve an email champion/challenger test and declare a champion Archive, unarchive and remove stream content Monitor content exhaustion Review the Engagement Dashboard Create a local Engagement Stream Performance Report and setup a report subscription ​ Reminder: This is an add-on to the Adobe Summit 2019 Pass
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​ ​ Which Marketing Certification is right for me? Marketo Certified Associate Marketo Certified Expert Marketo Certified Associates should be able to: Create basic email campaigns from day one Set up marketing initiatives according to best practices Report on the success of programs Marketo Certified Experts should be able to: Demonstrate mastery over a wide breadth of Marketo topics Showcase a knowledge of industry best practices Topics covered in the MCA exam: Marketing Automation Fundamentals Audience Targeting and Data Management Email Marketing Fundamentals Landing Page Basics Form Basics Analytics and Reporting Events and Webinars Topics covered in the MCE exam: Program Fundamentals Targeting and Personalization Email Marketing Fundamentals Analytics and Reporting Lead Management Implementation and Operations Marketo Certified Associate - Entry Level The demand for Marketo-skilled marketers is growing as more companies realize the power of Marketo. For marketers looking to learn the core concepts of Marketo and jump-start their career, becoming a Marketo Certified Associate is a great way to differentiate yourself and demonstrate your foundational knowledge of marketing automation . To learn more, visit our page on Marketo Certified Associate MCA Exam Details Am I ready for the exam? How do I prepare? Approximately 60 questions 90 minutes duration Cost is $95 per attempt The Marketo Certified Associate exam's minimum passing score is 76 % Exams are scored based on the number of correct answers divided by the total number of questions Exams are proctored online by Kryterion Before taking the exam, candidates must agree to the Marketo Certification Agreement To increase your chances of success, Marketo recommends a combination of: Introductory-level knowledge of marketing automation 3-6 months of general marketing experience A minimum of 3 months (200-400+ hours) hands-on experience developing and implementing marketing programs using Marketo A combination of conceptual knowledge and the business context of using marketing automation and hands-on experience using Marketo Marketo offers a Study Guide to help prepare for the exam. It includes topics, sample questions, and links to relevant Marketo documentation. Additional training: Marketo University Online is our free self-paced learning experience designed to get you ready for the MCA exam Core Concepts I is an instructor-led course that helps users learn the fundamentals of Marketo Marketo Certified Expert - Advanced Level For a marketing automation professional looking to advance their career, becoming a Marketo Certified Expert is a great way to differentiate yourself from others in your field. Those who receive the MCE credential demonstrate their mastery and expertise in the use of Marketo. To learn more, visit our page on Marketo Certified Expert MCE Exam Details Am I ready for the exam? How do I prepare? Approximately 75 questions Duration is 90 minutes Cost $225 per attempt. The Marketo Certified Expert exam's minimum passing score is 70% Exams are scored based on the number of correct answers divided by the total number of questions Exams are proctored in person by Kryterion at local testing centers as well as online Before taking the exam, candidates must agree to the Marketo Certification Agreement To increase your chances of success, Marketo recommends a combination of: Foundational marketing automation knowledge 1 year of experience as a marketing automation professional 1-2 years of general marketing experience 1+ years (800-1000+ hours) hands-on experience using Marketo Conceptual knowledge and understanding the business context of using marketing automation Here is a topic list of everything the MCE exam covers. Make sure you have reviewed the list and are fully versed on everything on it. If you need some study materials to refresh yourself on any areas we provide the following: Preparation Materials Sample Questions Instructor-led MCE Prep Class Core Concepts II
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