Marketo University Documents

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​​   ​   Don’t know where to start? Marketo University’s learning paths get you on track to proficiency in different areas of Marketo, whether it be with marketing automation fundamentals or advanced topics in specialized areas. Choose from and follow our different learning paths to get the most comprehensive and guided experience through our course offerings. New to Marketo The New to Marketo Learning Path gets you up-to-speed with email marketing in Marketo, with modules on marketing automation fundamentals, email marketing basics, syncing with a CRM, maintaining a marketing database, and administering Marketo. Learn From Our Experts ​ Learn at Your Own Pace ​ Marketo Expert The Marketo Expert Learning Path helps prepare you for our Marketo Certified Expert exam by covering advanced email, cross-channel nurturing, lead management across marketing and sales, managing creative assets within your instance, advanced reporting, and Marketo-recommended best practices. Learn From Our Experts ​​ Learn at Your Own Pace ​​          
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​         Designed to take all marketing backgrounds and levels of experience into account, Marketo University offers the premier Marketo learning experience for every marketer to unlock their digital marketing success. Whether you choose our instructor-led courses or opt for a self-paced on-demand format, Marketo University helps you become the most powerful marketer you can be.     Learn From Our Experts When you take our instructor-led courses, Marketo University provides a world-class learning experience with hands-on exercises, take-home exercise guides, and certified instructor expertise. Take advantage of the experience, learn from your peers and feel free to ask in-depth questions during class. Instructor-led training is available in our classrooms, virtually  or onsite at your company. ​Course Catalog​ Learning Passport Unlimited​ Get more info on Private Delivery​​ Learn at Your Own Pace Marketo University’s on-demand training provides convenience and flexibility with anytime access and a wide range of Marketo courses. Take training at your own pace, review key concepts at any time, and refer to the steps and best practices in the exercises when building your marketing initiatives in Marketo. Adobe Digital Learning Services​ (for paid on demand training) University Online​ (for free self-paced training) Free Training Modules​ E-Learning Passport​  
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​ Accelerate your Marketo learning and build expertise by attending University Day at Adobe Summit. Join us for one of our two programs for lectures and demos from Marketo experts. Up for a challenge? Sign up to take your Marketo certification exam and go home a certified associate or expert, ready to take the next step in your career! Marketo University Day: Beginner Track – 1 Day​ Get started! The Marketo Beginner Track is for anyone new to Marketo or looking to brush up on core concepts. In this track, you’ll get a condensed introduction to the core features of the Marketo platform, including how to build your initiatives, deploy emails, nurture your audience, automate your programs, and analyze your results with basic reports. Recommended Marketo experience: Less than 1 year or limited experience Marketo University Day: Experienced Track – 1 Day​​ Go Deeper! The Marketo Experienced Track is geared to take your marketing automation skills to the next level. You’ll learn how to create advanced nurturing programs to engage your audience. With a focus on nurture strategies and best practices for designing engaging content, this track will teach you how to create an engagement program with multiple streams, add members to your program, transition people from stream to stream, and pause people from receiving content. Recommended Marketo experience: 3 - 6 months plus actively using Marketo If you have any questions, please check out our Summit FAQs. ​ Reminder: This is an add-on to the Adobe Summit 2019 Pass
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  ​ ​   ​​ Do I have to be a Marketo customer to take Marketo University courses and/or buy a Learning Passport? No! Now, anyone can take Marketo University free or premium training and/or purchase a Learning Passport Unlimited or E-Learning Passport. Customers have the option of purchasing through credit card or sales order, and all can purchase through credit card. Does Marketo University offer any free training? Yes, we offer Marketo University Online, our MCA Learning Path that is free to all as well as over 60 free training videos to both customers and prospects looking to familiarize with the Marketo platform. These range from fundamental to advanced topics, and are available on our website: Marketo Free Training Resources​ What are the options for premium training? We have 12 live, instructor-led courses ranging from fundamental to advanced and specialty topics, including our MCE Exam Prep course for those looking to pursue certification. Marketo University Course Catalog What is the best learning path for me to take / Which classes should I begin with? Please see our Learning Paths page for more guidance: Learning Paths Where do I find the upcoming class schedule and other course details? Marketo University Course Catalog Can I have a coworker follow along with me during a virtual class? Per our terms and conditions , one seat = one attendee. Coworkers or others may not participate in, view, record, or replicate any part of a Marketo course or materials. Do I need any special equipment to take a virtual class? Marketo University hosts virtual training on Adobe Connect. We recommend using a wired headset or headphone connection and computer audio for the training. More information about using Adobe Connect is here. What options for live training are there outside the US? We offer live virtual training in EMEA- and ANZ-friendly time zones. We can also schedule private training for other regions and time zones: please inquire by emailing mktunivt@adobe.com.  Where can I find materials and an agenda for the course? For on-demand courses, the materials are on the same page in the section with the links to recordings. For instructor-led courses, access to the materials will be provided upon enrollment and are available for download. For recorded courses, the materials will be available for download within the Curriculum activities. How do I enroll in a course? Marketo University requires payment prior to enrollment, and then our automated enrollment process will provide the needed directions to enroll in your course or subscription. If you have questions about or issues with enrollment, please email mktunivt@adobe.com.   Back to the Get Help page​  
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​     ​​ ​         Marketo Private Training Overview With Marketo Private Training, you’ll receive a world-class learning experience delivered exclusively for your team. Private Training gives you the flexibility to train up to 6 or 12 people per class with courses delivered virtually or in-person at your site – you choose the format that’s best for you. Why Choose Private Training? No one knows Marketo like Marketo. Our staff of full-time instructional designers and professional instructors delivers a personalized one-on-one learning experience to boost your digital marketing proficiency, accelerate adoption of Marketo, and maximize the value of your investment. You can count on us to provide the optimal blend of best practices and practical exercises to help you achieve your learning objectives.         Bring the Training to You Convenient and Flexible Cost Effective Results Driven Instructor-led virtual trainings can be accessed by your team anywhere in the world Marketo Certified Trainers can conduct training at your site for a focused one-on-one learning experience Plan training according to your schedule at the time and date that’s most convenient for you Choose the training format that works best for your team, either instructor led virtual training or in-person training at your site Mix and match course offerings to fit your requirements Get a unified training experience ensuring that everyone receives the same knowledge and skills Eliminate the time and hassle of coordinating travel for your team with private virtual training engagements Save with private class offerings that are more  economical than purchasing multiple seats in public courses Limit travel expenses with private virtual engagements Prevent unnecessary employee downtime Solve problems quickly with real-time response to your questions Gain practical knowledge and skills that can be immediately applied to drive business results Maximize adoption and utilization in a focused, collaborative environment Learn new perspectives, best practices, and get hands-on experience         For more information on private training, please email us at  mktunivt@adobe.com.     ​
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​ ​​ I have made a WebAssessor account in the past, but do not have access to that email address anymore. Should I just create a new account? Please do not create a new WebAssessor account, we would be happy to recover and update your account for you. Please email mktcertf@adobe.com My certification is not showing up in my Community Profile. What do I do? Please allow two weeks after your passing result for your community profile to be updated with your MCE status. If you still do not have status in your profile, please email mktcertf@adobe.com How do I get another copy of my PDF certificate? Please email mktcertf@adobe.com if you need a copy of your certificate sent to you. Please remember to check your spam. My Exam timed out. I was kicked out during my exam. What do I do? We are sorry for the technical difficulties. The fastest way to resolve your problem is to contact Kryterion Support directly. You can reach them by phone at: 800-403-6199 or email olpsupport@kryterion.com . Please also follow this link to ensure that your system and internet connection meets the requirements. What do I do if my exam is suspended during my session? Please reach out to mktcertf@adobe.com if your session gets suspended. How do I verify someone’s Marketo certification? Please note that all MCE certified individuals are given a PDF certificate with expiration dates on it validating their certification. Please request that certificate from the test taker for verification. MCE credentials are valid for two years. If you need further verification, please have the test taker reach out to mktcertf@adobe.com with your contact information specifically asking us to release information regarding certification status to you. When I log into WebAssessor, I am seeing exams offered by other companies, What do I do? If you have signed up for WebAssessor with another company, you will need another account specific to Marketo. Please go to www.webassessor.com/marketo and create another account that does not include the same login. Is my WebAssessor login the same as my Marketo login? WebAssessor is not connected to your Marketo login. If you have not created a Marketo Webassessor account, you will need to do that before scheduling any exams. Please use a personal email address. What will happen to my Specialization now that the exam is no longer being offered? The Marketo Specialization examinations will retire on January 31, 2019. Current Specialization credential holders or those who were certified before the exam retires will continue to be recognized. Will retakes of the retiring Specialization exams still be allowed after the retirement date? No. Candidates who fail a retiring Specialization examination will be able to retake the exam only BEFORE the retirement date. Candidates should keep in mind that there is a 14-day waiting period to retake a Marketo certification exam. Schedule your exam appointment to allow enough time to retake a failed exam should the need arise. Back to the Get Help page
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How can we help you today? Questions about training, private delivery, and certification - Marketo For additional questions about our training programs please email mktunivt@adobe.com For questions about Private Delivery options please reach out to education-services@marketo.com For certification program questions not including technical support please email mktcertf@adobe.com. Please note: Marketo University and Marketo Certification support is available from 7AM-7PM Eastern time Monday-Friday except on U.S. Holidays. Responses are handled as quickly as possible but may take up to 48 business hours. Questions about the certification platform - Kryterion If you need help with any of the following certification subjects: WebAssessor Technical Support Sentinel Installation Biometric Enrollment/Verification Test launch process Please reach out to Kryterion directly at 800-403-6199 or via email at olpsupport@kryteriononline.com . Kryterion support is available by phone from Monday 9AM to Saturday 7AM MST , and via email 24 hours a day. Back to the Get Help page
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The Marketo Expert Learning Path helps prepare you for our Marketo Certified Expert exam by covering advanced email, cross channel nurturing, lead management across marketing and sales, managing creative assets within your instance, advanced reporting, and Marketo-recommended best practices.
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Marketo University offers the following training products: Free Training Modules A LEARN video to introduce the concept, what it is, why it’s important, and key considerations for success. A WATCH video that provides instructions on how to approach and execute the topic within the Marketo Engagement Platform. DO resources, which provide step-by-step written instructions on how to accomplish tasks in Marketo. A CHECK assessment, which is a short quiz to assess whether someone has learned the core concepts of the training module. Instructor-led Classes Available live virtually, via on site classrooms,  and on demand. 14 courses that start with Marketo Core Concepts and dive into advanced specialties. Available as individual purchases, in bulk purchase, or through Learning Passports. Learning Passports Passport Unlimited: Includes access to all Marketo University training delivered through a variety of training formats.  You can attend any of our face-to-face classroom or instructor-led virtual courses, all taught by Marketo Certified Instructors.  Plus, the same courses are available as self paced, on-demand courses available 24/7. E-Learning Passport: Includes access to all Marketo University training in a self paced training format.  Learn at your own pace with on-demand courses that are available 24/7. Private Delivery Customizable training options available for your enterprise. Buy entitlements in bulk to allow your employees to utilize adoption courses relevant to their specific needs.
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In Marketo Core Concepts, you’ll learn how to use the core features of Marketo to attract and engage customers. In this two-day hands-on course, we teach you how to: Automate your marketing efforts through batch and trigger email campaigns Create nurture campaigns and marketing programs that deliver personalized messages based on Defined behaviors Captured audience data Specific activities Run reports to analyze your marketing efforts For more information on Core Concepts, follow this link to our main website: Marketo Training: Core Concepts To enroll in the course, email us at university@marketo.com
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Instructor-led Course Overview
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