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​     ​​ ​         Marketo Private Training Overview With Marketo Private Training, you’ll receive a world-class learning experience delivered exclusively for your team. Private Training gives you the flexibility to train up to 6 or 12 people per class with courses delivered virtually or in-person at your site – you choose the format that’s best for you. Why Choose Private Training? No one knows Marketo like Marketo. Our staff of full-time instructional designers and professional instructors delivers a personalized one-on-one learning experience to boost your digital marketing proficiency, accelerate adoption of Marketo, and maximize the value of your investment. You can count on us to provide the optimal blend of best practices and practical exercises to help you achieve your learning objectives.         Bring the Training to You Convenient and Flexible Cost Effective Results Driven Instructor-led virtual trainings can be accessed by your team anywhere in the world Marketo Certified Trainers can conduct training at your site for a focused one-on-one learning experience Plan training according to your schedule at the time and date that’s most convenient for you Choose the training format that works best for your team, either instructor led virtual training or in-person training at your site Mix and match course offerings to fit your requirements Get a unified training experience ensuring that everyone receives the same knowledge and skills Eliminate the time and hassle of coordinating travel for your team with private virtual training engagements Save with private class offerings that are more  economical than purchasing multiple seats in public courses Limit travel expenses with private virtual engagements Prevent unnecessary employee downtime Solve problems quickly with real-time response to your questions Gain practical knowledge and skills that can be immediately applied to drive business results Maximize adoption and utilization in a focused, collaborative environment Learn new perspectives, best practices, and get hands-on experience         For more information on private training, please email us at  mktunivt@adobe.com.     ​
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​​ Which certification is right for me? We offer two levels of certification. The Marketo Certified Associate is a foundational designation designed to demonstrate a candidate’s knowledge in marketing automation, general marketing concepts, and email marketing. The Marketo Certified Expert designation is a technical marketing credential that validates competency, expertise, and operational knowledge in the broad use of Marketo. Marketo Certified Associate Marketo Certified Expert We recommend an introductory-level knowledge of marketing automation Three to six months of general marketing experience A minimum of three months (200 to 400 hours) hands-on experience developing and implementing marketing programs using Marketo A combination of conceptual knowledge and the business context of using marketing automation and hands-on experience using Marketo We recommend 800-1500 hours of real-world Marketo usage of the product before taking the MCE In general, practitioners who have worked in other enterprise marketing automation software for over a year and have been using Marketo for at least six months are qualified to take the test A broad basis of Marketing Automation alone is not enough to succeed on this test. The test is scenario based on actual usage of the Marketo product I'm ready to get certified, where do I start? Marketo University’s Learning Paths get you on track to proficiency in different areas of Marketo, whether it be with marketing automation fundamentals or advanced topics in specialized areas. Choose from and follow our different learning paths to get the most comprehensive and guided experience through our training offerings. Marketo Certified Associate Marketo Certified Expert Marketo provides a comprehensive MCA Study Guide that will help prepare you for the exam We also provide free self-guided training through our Marketo University platform, and instructor-led training in our 2-day Core Concepts I course​ We recommend that you start by looking at this topic list and see how much of the material you are familiar with: MCE Exam Topics We also provide links to product docs that contain study material: Certified Expert Exam Preparation Marketo also offers an instructor-led 3-hour MCE prep class. This $375 class is not required to succeed on the MCE exam, but gives students a structured approach to their studying and review: Expert Exam Prep Course Does Marketo provide a practice test for the certification exam? Marketo does not provide a practice test as the exams are scenario based and designed to test real-world knowledge and use of the Marketo product. We do provide sample questions for you to get a feel of how the test is written: MCA Study Guide​ MCE Sample Questions Does Marketo provide free training materials for MCE? Marketo provides a detailed overview of the exam topics to help you prepare for the exam. MCE Exam Topics We also provide links to relevant product documentation to help you gain a deeper understanding of the exam details and concepts. Expert Exam Preparation Are there no-cost study material for the MCA exam? Yes. Marketo has a free training platform with a full curriculum designed to prepare users for the MCA exam. Marketo University What are my test delivery options for Marketo exams? Marketo Certified Associate Marketo Certified Expert Proctored online only Proctored online Proctored onsite at testing centers Proctored exams Uses WebAssessor’s proctoring software. This requires a software download, keystroke monitoring, camera and audio feeds, and reliable internet connection. Testing center location Your confirmation email and a photo ID are required. What are the requirements to take my exam via the online proctored method? Please use Kryterion's proctoring support site to ensure your device meets the minimum technical and internet requirements prior to scheduling your exam: A guide is available here for test delivery preparation. What do I do if my computer or internet connection does not meet the minimum standards for taking the MCA exam? If your computer or internet connection does not meet the minimum requirements for taking the MCA exam, please reach out to mktcertf@adobe.com for alternative testing options. Where can I find a local testing center for my MCE exam? You can use this link to locate the closest Kryterion testing centers: https://www.kryteriononline.com/Locate-Test-Center . Please note: Availability will be shown in detail when you are scheduling your exam during the purchase process. Where can I test my computer to ensure it meets proctoring requirements? Please use the following link BEFORE attempting to schedule your test for proctoring to ensure your system meets the requirements: https://www.kryterion.com/test-taker/-proctoring-support How much time do I have to take my exam? For the MCA exam, you will have 90 minutes to complete 60 multiple choice questions. A timer will be on the screen during the exam to keep you updated on the time remaining. For the MCE exam, you will have 90 minutes to complete 75 multiple choice questions. Can I see what answers I got wrong on the exam? We do not provide any feedback with specific answers or test content. When you get your results email upon completion of the test, there will be an overall score as well as a score by topic area. The score breakdown by topic area should give you a good understanding of your strengths and weaknesses in various areas. How long does my certification last? MCE Certification is valid for two years. As the Marketo product advances and develops new features and capabilities, we need to ensure our experts are up to speed. MCA Certification does not expire. Specializations do not expire. How do I maintain my MCE credential? MCE certification must be renewed every 2 years. You must receive a passing score when taking the current MCE exam to maintain the credential. Why do I not need to maintain my MCA credential? The MCA designation is an entry-level credential to both Marketo and marketing automation and has been designed to be a stepping stone that leads to expert-level knowledge that would come from achieving the next level of Marketo certification. Where can I find the candidate agreement and operational policies for all Marketo exams? You can find the candidate agreement here: Marketo Certification Agreement Back to the Get Help page
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​         Designed to take all marketing backgrounds and levels of experience into account, Marketo University offers the premier Marketo learning experience for every marketer to unlock their digital marketing success. Whether you choose our instructor-led courses or opt for a self-paced on-demand format, Marketo University helps you become the most powerful marketer you can be.     Learn From Our Experts When you take our instructor-led courses, Marketo University provides a world-class learning experience with hands-on exercises, take-home exercise guides, and certified instructor expertise. Take advantage of the experience, learn from your peers and feel free to ask in-depth questions during class. Instructor-led training is available in our classrooms, virtually  or onsite at your company. ​Course Catalog​ Learning Passport Unlimited​ Get more info on Private Delivery​​ Learn at Your Own Pace Marketo University’s on-demand training provides convenience and flexibility with anytime access and a wide range of Marketo courses. Take training at your own pace, review key concepts at any time, and refer to the steps and best practices in the exercises when building your marketing initiatives in Marketo. Adobe Digital Learning Services​ (for paid on demand training) University Online​ (for free self-paced training) Free Training Modules​ E-Learning Passport​  
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​​   ​   Don’t know where to start? Marketo University’s learning paths get you on track to proficiency in different areas of Marketo, whether it be with marketing automation fundamentals or advanced topics in specialized areas. Choose from and follow our different learning paths to get the most comprehensive and guided experience through our course offerings. New to Marketo The New to Marketo Learning Path gets you up-to-speed with email marketing in Marketo, with modules on marketing automation fundamentals, email marketing basics, syncing with a CRM, maintaining a marketing database, and administering Marketo. Learn From Our Experts ​ Learn at Your Own Pace ​ Marketo Expert The Marketo Expert Learning Path helps prepare you for our Marketo Certified Expert exam by covering advanced email, cross-channel nurturing, lead management across marketing and sales, managing creative assets within your instance, advanced reporting, and Marketo-recommended best practices. Learn From Our Experts ​​ Learn at Your Own Pace ​​          
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Marketo University offers the following training products: Free Training Modules A LEARN video to introduce the concept, what it is, why it’s important, and key considerations for success. A WATCH video that provides instructions on how to approach and execute the topic within the Marketo Engagement Platform. DO resources, which provide step-by-step written instructions on how to accomplish tasks in Marketo. A CHECK assessment, which is a short quiz to assess whether someone has learned the core concepts of the training module. Instructor-led Classes Available live virtually, via on site classrooms,  and on demand. 14 courses that start with Marketo Core Concepts and dive into advanced specialties. Available as individual purchases, in bulk purchase, or through Learning Passports. Learning Passports Passport Unlimited: Includes access to all Marketo University training delivered through a variety of training formats.  You can attend any of our face-to-face classroom or instructor-led virtual courses, all taught by Marketo Certified Instructors.  Plus, the same courses are available as self paced, on-demand courses available 24/7. E-Learning Passport: Includes access to all Marketo University training in a self paced training format.  Learn at your own pace with on-demand courses that are available 24/7. Private Delivery Customizable training options available for your enterprise. Buy entitlements in bulk to allow your employees to utilize adoption courses relevant to their specific needs.
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In Marketo Core Concepts, you’ll learn how to use the core features of Marketo to attract and engage customers. In this two-day hands-on course, we teach you how to: Automate your marketing efforts through batch and trigger email campaigns Create nurture campaigns and marketing programs that deliver personalized messages based on Defined behaviors Captured audience data Specific activities Run reports to analyze your marketing efforts For more information on Core Concepts, follow this link to our main website: Marketo Training: Core Concepts To enroll in the course, email us at university@marketo.com
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Instructor-led Course Overview
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The New to Marketo Learning Path gets you up-to-speed with email marketing in Marketo, with modules on marketing automation fundamentals, email marketing basics, syncing with a CRM, maintaining a marketing database, and administering Marketo.
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​ Overview With Marketo, you can configure your programs and campaigns for optimal analysis and reporting. In Using Attribution Models, you’ll learn about the Marketo analyzers and how to set up your programs to track and measure first-touch and multi-touch attribution. You’ll also learn what data Marketo captures, and you’ll gain experience using ad-hoc and custom reports that you can use to report on attribution and make decision about where to focus your marketing efforts. Learn to Describe Marketo Revenue Cycle Analytics (RCA) and its role in attribution Explain when to use first-touch vs.  multi-touch attribution Set up programs for optimal RCA effectiveness Use Marketo reporting tools and analyzers to drive sales based on attribution Duration 1/2 day Hands-on exercise Hands-on exercises and demonstrations help you gain in-class practice setting attribution for marketing programs. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job. Ways to attend Instructor-led virtual Suggested follow-on courses Building Programs and Campaigns Building Engagement Programs Customizing Creative Assets Optimizing Email Deliverability Best For Marketers with experience in Marketo who want to set up their programs to track and report on attribution Cost $375 USD
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​ Be the best marketer you can be! With a Learning Passport, you have unlimited access to our entire catalog of courses covering everything from beginner to advanced techniques. You can attend any of our face-to-face classroom courses and instructor-led virtual training, all taught by Marketo Certified instructors. Plus, you can access our growing library of premium content in the form of self-paced webinar recordings. The Learning Passport is the most convenient, economical way to get the expert training you need on how to apply marketing best practices in Marketo, when you need it.
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​ Announcement Marketo University is pleased to announce our new Marketo Certified Expert (MCE) exam effective February 27, 2017. The new MCE exam contains scenario-based questions that cover real-world practical knowledge.  In 2013, the first Marketo Certified Experts were recognized - and demand has been growing ever since. To keep our program current and give you even more ways to validate your skills, besides the new MCE exam Certified Expert exam, we are introducing a new certification prep course, and a variety of new Marketo Specializations – all designed to help you showcase your skills and advance your career. Please review our press release, updated certification web pages and FAQs for all of the details. Ensure your success with the Marketo Certified Expert exam To increase your chances of success, Marketo recommends a combination of: Foundational marketing automation knowledge 1 year of experience as a marketing automation professional 1-2 years of general marketing experience 1+ years (800-1000+ hours) hands-on experience using Marketo Conceptual knowledge and understanding the business context of using marketing automation Earn the Marketo Certified Expert credential The Marketo Certified Expert designation is a technical marketing credential that validates competency, expertise, and operational knowledge in the broad use of Marketo. We encourage all Marketo customers and partners to become certified. Pay for the exam Each Marketo Certification exam costs $225 USD whether you’re taking it for the first time, retaking it because you didn’t pass the first time, or getting recertified. Benefits of Marketo Certification Certificate of achievement Globally recognized official designation and logo Recognition in the Marketo Community Expert Locator Membership in the exclusive Marketo Certification LinkedIn group Schedule an exam Create an account and register to take the exam at Webassessor.​ Understand the exam Approximately 75 questions Duration is 90 minutes The Marketo Certified Expert 2017 exam's minimum passing score is 70% (Japan MCE's minimum is 80%) Exams are scored based on the number of correct answers divided by the total number of questions Exams are proctored by Kryterion at local testing centers or online​ Before taking the exam, candidates must agree to the Marketo Certification Agreement​ Get Recertified The Marketo Certified Expert credential is valid for two years from issue date, after which time you need to take the exam again to be recertified.
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​ Differentiate yourself and showcase your advanced skills. Available exclusively to Marketo Certified Experts, Specializations demonstrate your proficiency with key functional areas of Marketo.
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​ Overview The powerful messages in your marketing emails can only engage your target audience if they  make it into the inbox.  In Optimizing Email Deliverability, you’ll learn how to measure and monitor deliverability, configure key technical settings to authenticate your emails and setup your Marketo instance to ensure people receive only the communications that they want.  You’ll also learn content design strategies that will increase the likelihood that your audience receives your message as well as opt-in best practices. Learn to Describe deliverability and how it is measured Understand how to prevent and fix deliverability issues Monitor email deliverability and adjust programs based on results Design your emails with deliverability in mind Increase engagement by using opt-in best practices Duration 1/2 day Hands-on exercise Hands-on exercises and demonstrations help you gain in-class practice creating email content that is optimized for deliverability. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job. Ways to attend Instructor-led virtual Suggested follow-on courses Building Programs and Campaigns Building Engagement Programs Customizing Creative Assets Using Attribution Models Best For Marketers with experience in Marketo who want to increase the performance of their email initiatives Cost $375 USD
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​ Overview Social media is one of the most powerful ways to reach and engage with your buyers today. Because of its near-universal use, social media is one of the most effective (and perhaps cost-effective) channels to connect with your audience. In this class, you’ll learn about planning and strategizing your social marketing and ways you can integrate it into your current Marketo activities. You’ll also learn best practices for managing your social media presence with Marketo on platforms like Facebook, Twitter, Google, and others. Additionally, you’ll learn how to use social marketing features of Marketo, and ways to report on the impact of your social marketing initiatives. Learn to Define social marketing Manage your social media presence with Marketo Use Marketo social marketing features Report on the impact of your social marketing Duration 1/2 day Hands-on exercise Hands-on exercises and demonstrations help you gain in-class practice engaging buyers through social marketing. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job. Ways to attend Instructor-led virtual Suggested follow-on courses Using Marketo Analytics Using Attribution Models Engaging Visitors through Web Personalization Best For Marketers with experience in Marketo who want to leverage social media as a marketing platform Cost $375 USD
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​ Overview With Marketo, you can use our built-in library of creative assets to develop powerful marketing messages right out of the box. In Customizing Creative Assets, you’ll learn how to take your marketing to the next level by creating new design assets that tell your story, and by customizing the assets included in your Marketo instance to meet your specific marketing needs. You’ll also gain hands-on experience in customizing colors, buttons, styles, landing pages, emails, and more.  Learn to Create custom email and landing page templates Customize landing pages, template elements, variables, and HTML Customize HTML emails Customize CSS for form text fields, checkboxes, and buttons Duration 1/2 day Hands-on exercise Hands-on exercises and demonstrations help you gain in-class practice creating and customizing your creative assets. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job. Ways to attend Instructor-led virtual Suggested follow-on courses Building Programs and Campaigns Building Engagement Programs Optimizing Email Deliverability Using Attribution Models Best For UI Designers and Web Developers with experience in Marketo who want to improve the design of their emails and landing pages.  HTML/CSS experience is highly recommended. Cost $375 USD
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​ Overview Every business seeks to stand out from their competition, and event and webinar marketing can help you do just that. In this class, you’ll learn how to create and track events and webinars in Marketo, as well as how to use some of the special features available specifically for event programs. You will also learn how to set up and execute both online and offline events using a Marketo event program, how to use LaunchPoint applications to sync webinars directly to Marketo events, and how to manage attendance at live events using the Marketo Live Event application. Learn to Identify event types that are supported in Marketo Describe the difference between an event and default type program Set up programs with special features like Webinar API and Marketo Live Event Create a webinar program Create a tradeshow program Use the Live Event app to manage event check-ins and attendance Use the Marketing Calendar to manage your events Duration 1/2 day Hands-on exercise Hands-on exercises and demonstrations help you gain in-class practice creating events and webinars in Marketo. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job. Ways to attend Instructor-led virtual Suggested follow-on courses Using Marketo Analytics Using Attribution Models Driving Buyer Engagement through Social Marketing Engaging Visitors through Web Personalization Best For Marketers with experience in Marketo who want to leverage event and webinar marketing to engage with buyers Cost $375 USD
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​ Overview Marketo provides a variety of program types to meet your marketing needs. In Building Programs and Campaigns, you’ll learn to automate programs and set them up to report on important program data such as ROI and acquisition. You’ll also learn how to save time by cloning existing programs, using pre-built programs, and creating My Tokens to quickly update variables across a program. Learn to Select the right Marketo program type Set up accurate period cost reporting by using program tags Build programs and campaigns to automate your marketing and acquisition Clone and re-use programs Create program templates Create My Tokens to automatically update variable content across an entire program Duration 1/2 day Hands-on exercise Hands-on exercises and demonstrations help you gain in-class practice in automating web content programs. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job. Ways to attend Instructor-led virtual Suggested follow-on courses Building Engagement Programs Customizing Creative Assets Optimizing Email Deliverability Using Attribution Models Best For Marketers with experience in Marketo who want to create powerful and engaging marketing programs and smart campaigns Cost $375 USD
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