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In Marketo Core Concepts, you’ll learn how to use the core features of Marketo to attract and engage customers. In this two-day hands-on course, we teach you how to: Automate your marketing efforts through batch and trigger email campaigns Create nurture campaigns and marketing programs that deliver personalized messages based on Defined behaviors Captured audience data Specific activities Run reports to analyze your marketing efforts For more information on Core Concepts, follow this link to our main website: Marketo Training: Core Concepts To enroll in the course, email us at university@marketo.com
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The New to Marketo Learning Path gets you up-to-speed with email marketing in Marketo, with modules on marketing automation fundamentals, email marketing basics, syncing with a CRM, maintaining a marketing database, and administering Marketo.
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Marketo University empowers marketers through training courses, certification, and learning paths for the Marketo product. Our community page provides an easy format for users to quickly find the information they need, when they need it. We look forward to all feedback, and to engaging with the Marketing Nation.
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​ ​​ What are my delivery options for Marketo exams? Marketo Certified Associate Marketo Certified Expert Proctored online only Proctored online Proctored onsite at testing centers Proctored exams Uses WebAssessor’s proctoring software. This requires a software download, keystroke monitoring, camera and audio feeds, and reliable internet connection. Testing center location Your confirmation email and a photo ID are required. What are the requirements to take my exam via the online proctored method? Please use Kryterion's proctoring support site to ensure your device meets the minimum technical and internet requirements prior to scheduling your exam: A guide is available here for test delivery preparation. Where can I find a local testing center for my MCE exam? You can use this link to locate the closest Kryterion testing centers: https://www.kryteriononline.com/Locate-Test-Center . Please note: Availability will be shown in detail when you are scheduling your exam during the purchase process. How do I reschedule my exam? You may reschedule your test via your WebAssessor account. Please follow the steps below. Please note that if you attempt to reschedule within 72 hours of your test time there will be an $85 fee. If you have already tried this and have not been able to reschedule your exam, please reach out to mktcertf@adobe.com Back to the Get Help page
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What is the difference between an on-demand class and ILT (Instructor-Led Training)? On-demand courses are recordings the customer can view at any time for the duration of the purchase terms. ILT courses are live and led by an instructor either virtually or in-person. How do I enroll into a live, instructor-led (ILT) course? For a course purchased via credit card, enrollment is complete. For a course purchased from a sales order, there is an automated process that guides the purchaser and end user through enrollment. Can I enroll into an on-demand course? At this time, on-demand courses are only available through passport subscriptions or from a Launch Pack for Core Concepts I. Where do I find the upcoming class schedule and other course details? Course Catalog How can I cancel / reschedule a class? If the class start date and time is more than a week away, you can cancel your enrollment in Marketo University through the same course schedule page where you requested: click "Cancel Enrollment." You can also cancel this on the "My Upcoming Training" section on the homepage of your Marketo University account. Under "Action" click the drop-down and select "Cancel Enrollment." Please also notify mktunivt@adobe.com of your cancellation. If the class starts within a week, email mktunivt@adobe.com. Please note not all requests will be honored, and they are reviewed on an individual basis if out of policy. See terms and conditions for further information. Back to the Get Help page
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​ ​​ What do I do if I am having problems processing my credit card payment on Webassessor? Please contact our test delivery partner directly to get your payment issue resolved quickly. You can contact Kryterion by phone at: 800-403-6199 or email olpsupport@kryterion.com Do you provide discounts for Marketo exams? We do not provide regular discounts, but we do provide special pricing at Summit for the MCE test. How can I get a receipt for my exam purchase on Webassessor? You can log into your WebAssessor account and generate a receipt yourself. Marketo does not have access to any of your financial information in WebAssessor. Once logged in scroll down and you should see a button that says Generate Receipts. I have a Voucher code to take my exam, but Webassessor is rejecting it. Voucher codes all have expiration dates. If the voucher is from a Marketo sales order for an entitlement, that order would have included the expiration date. If you have any additional questions about your voucher, please reach out to mktcertf@adobe.com Back to the Get Help page
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​ ​ ​​ What is the cost for a Learning Passport and what does it include? We have two options for the subscription . Our full-access passport that includes both on-demand and live, instructor-led classes costs 5,000 USD for one user for one year. Our e-learning passport that includes self-paced courses costs 2,500 USD for one user for one year. How do I purchase a course individually or together, but not through a subscription? For customers who wish to p ay via sales order through your account , email mktunivt@adobe.com . You will get a quote to be signed in order to enroll, then the company's billing address will receive an invoice 10-15 business days later. For non-customers or any customers who prefer to pay with credit card, you can do this through your Marketo University account. Please note that you will need to create an account first if you do not have one, and this is not linked to your Marketo instance as a current customer. Can I request access to courses that I want to take and then pay later? Marketo University no longer uses an access request system for enrollment. The process is automated and triggered by a completed purchase. Can I buy courses individually or as a bundle/package? Courses can be purchased individually or together at the listed price. We also offer a subscription to all of our courses called the Learning Passport Unlimited with both on-demand and live training options. Please email mktunivt@adobe.com for more details. Back to the Get Help page​
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​​ Which certification is right for me? We offer two levels of certification. The Marketo Certified Associate is a foundational designation designed to demonstrate a candidate’s knowledge in marketing automation, general marketing concepts, and email marketing. The Marketo Certified Expert designation is a technical marketing credential that validates competency, expertise, and operational knowledge in the broad use of Marketo. Marketo Certified Associate Marketo Certified Expert We recommend an introductory-level knowledge of marketing automation Three to six months of general marketing experience A minimum of three months (200 to 400 hours) hands-on experience developing and implementing marketing programs using Marketo A combination of conceptual knowledge and the business context of using marketing automation and hands-on experience using Marketo We recommend 800-1500 hours of real-world Marketo usage of the product before taking the MCE In general, practitioners who have worked in other enterprise marketing automation software for over a year and have been using Marketo for at least six months are qualified to take the test A broad basis of Marketing Automation alone is not enough to succeed on this test. The test is scenario based on actual usage of the Marketo product I'm ready to get certified, where do I start? Marketo University’s Learning Paths get you on track to proficiency in different areas of Marketo, whether it be with marketing automation fundamentals or advanced topics in specialized areas. Choose from and follow our different learning paths to get the most comprehensive and guided experience through our training offerings. Marketo Certified Associate Marketo Certified Expert Marketo provides a comprehensive MCA Study Guide that will help prepare you for the exam We also provide free self-guided training through our Marketo University platform, and instructor-led training in our 2-day Core Concepts I course​ We recommend that you start by looking at this topic list and see how much of the material you are familiar with: MCE Exam Topics We also provide links to product docs that contain study material: Certified Expert Exam Preparation Marketo also offers an instructor-led 3-hour MCE prep class. This $375 class is not required to succeed on the MCE exam, but gives students a structured approach to their studying and review: Expert Exam Prep Course Does Marketo provide a practice test for the certification exam? Marketo does not provide a practice test as the exams are scenario based and designed to test real-world knowledge and use of the Marketo product. We do provide sample questions for you to get a feel of how the test is written: MCA Study Guide​ MCE Sample Questions Does Marketo provide free training materials for MCE? Marketo provides a detailed overview of the exam topics to help you prepare for the exam. MCE Exam Topics We also provide links to relevant product documentation to help you gain a deeper understanding of the exam details and concepts. Expert Exam Preparation Are there no-cost study material for the MCA exam? Yes. Marketo has a free training platform with a full curriculum designed to prepare users for the MCA exam. Marketo University What are my test delivery options for Marketo exams? Marketo Certified Associate Marketo Certified Expert Proctored online only Proctored online Proctored onsite at testing centers Proctored exams Uses WebAssessor’s proctoring software. This requires a software download, keystroke monitoring, camera and audio feeds, and reliable internet connection. Testing center location Your confirmation email and a photo ID are required. What are the requirements to take my exam via the online proctored method? Please use Kryterion's proctoring support site to ensure your device meets the minimum technical and internet requirements prior to scheduling your exam: A guide is available here for test delivery preparation. What do I do if my computer or internet connection does not meet the minimum standards for taking the MCA exam? If your computer or internet connection does not meet the minimum requirements for taking the MCA exam, please reach out to mktcertf@adobe.com for alternative testing options. Where can I find a local testing center for my MCE exam? You can use this link to locate the closest Kryterion testing centers: https://www.kryteriononline.com/Locate-Test-Center . Please note: Availability will be shown in detail when you are scheduling your exam during the purchase process. Where can I test my computer to ensure it meets proctoring requirements? Please use the following link BEFORE attempting to schedule your test for proctoring to ensure your system meets the requirements: https://www.kryterion.com/test-taker/-proctoring-support How much time do I have to take my exam? For the MCA exam, you will have 90 minutes to complete 60 multiple choice questions. A timer will be on the screen during the exam to keep you updated on the time remaining. For the MCE exam, you will have 90 minutes to complete 75 multiple choice questions. Can I see what answers I got wrong on the exam? We do not provide any feedback with specific answers or test content. When you get your results email upon completion of the test, there will be an overall score as well as a score by topic area. The score breakdown by topic area should give you a good understanding of your strengths and weaknesses in various areas. How long does my certification last? MCE Certification is valid for two years. As the Marketo product advances and develops new features and capabilities, we need to ensure our experts are up to speed. MCA Certification does not expire. Specializations do not expire. How do I maintain my MCE credential? MCE certification must be renewed every 2 years. You must receive a passing score when taking the current MCE exam to maintain the credential. Why do I not need to maintain my MCA credential? The MCA designation is an entry-level credential to both Marketo and marketing automation and has been designed to be a stepping stone that leads to expert-level knowledge that would come from achieving the next level of Marketo certification. Where can I find the candidate agreement and operational policies for all Marketo exams? You can find the candidate agreement here: Marketo Certification Agreement Back to the Get Help page
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​ ​​ I have made a WebAssessor account in the past, but do not have access to that email address anymore. Should I just create a new account? Please do not create a new WebAssessor account, we would be happy to recover and update your account for you. Please email mktcertf@adobe.com My certification is not showing up in my Community Profile. What do I do? Please allow two weeks after your passing result for your community profile to be updated with your MCE status. If you still do not have status in your profile, please email mktcertf@adobe.com How do I get another copy of my PDF certificate? Please email mktcertf@adobe.com if you need a copy of your certificate sent to you. Please remember to check your spam. My Exam timed out. I was kicked out during my exam. What do I do? We are sorry for the technical difficulties. The fastest way to resolve your problem is to contact Kryterion Support directly. You can reach them by phone at: 800-403-6199 or email olpsupport@kryterion.com . Please also follow this link to ensure that your system and internet connection meets the requirements. What do I do if my exam is suspended during my session? Please reach out to mktcertf@adobe.com if your session gets suspended. How do I verify someone’s Marketo certification? Please note that all MCE certified individuals are given a PDF certificate with expiration dates on it validating their certification. Please request that certificate from the test taker for verification. MCE credentials are valid for two years. If you need further verification, please have the test taker reach out to mktcertf@adobe.com with your contact information specifically asking us to release information regarding certification status to you. When I log into WebAssessor, I am seeing exams offered by other companies, What do I do? If you have signed up for WebAssessor with another company, you will need another account specific to Marketo. Please go to www.webassessor.com/marketo and create another account that does not include the same login. Is my WebAssessor login the same as my Marketo login? WebAssessor is not connected to your Marketo login. If you have not created a Marketo Webassessor account, you will need to do that before scheduling any exams. Please use a personal email address. What will happen to my Specialization now that the exam is no longer being offered? The Marketo Specialization examinations will retire on January 31, 2019. Current Specialization credential holders or those who were certified before the exam retires will continue to be recognized. Will retakes of the retiring Specialization exams still be allowed after the retirement date? No. Candidates who fail a retiring Specialization examination will be able to retake the exam only BEFORE the retirement date. Candidates should keep in mind that there is a 14-day waiting period to retake a Marketo certification exam. Schedule your exam appointment to allow enough time to retake a failed exam should the need arise. Back to the Get Help page
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How can we help you today? Questions about training, private delivery, and certification - Marketo For additional questions about our training programs please email mktunivt@adobe.com For questions about Private Delivery options please reach out to education-services@marketo.com For certification program questions not including technical support please email mktcertf@adobe.com. Please note: Marketo University and Marketo Certification support is available from 7AM-7PM Eastern time Monday-Friday except on U.S. Holidays. Responses are handled as quickly as possible but may take up to 48 business hours. Questions about the certification platform - Kryterion If you need help with any of the following certification subjects: WebAssessor Technical Support Sentinel Installation Biometric Enrollment/Verification Test launch process Please reach out to Kryterion directly at 800-403-6199 or via email at olpsupport@kryteriononline.com . Kryterion support is available by phone from Monday 9AM to Saturday 7AM MST , and via email 24 hours a day. Back to the Get Help page
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​ How can we help you today? Common Questions About Courses Common Questions About Certification Everything Else Overview / Getting Started Overview / Getting Started Need something else? Click here for more options. Purchasing Purchasing Scheduling Scheduling User Accounts / Technical Support User Accounts / Technical Support
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The Marketo Expert Learning Path helps prepare you for our Marketo Certified Expert exam by covering advanced email, cross channel nurturing, lead management across marketing and sales, managing creative assets within your instance, advanced reporting, and Marketo-recommended best practices.
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To increase your chances of success, Marketo recommends a combination of: Foundational marketing automation knowledge 1 year of experience as a marketing automation professional 1-2 years of general marketing experience 1+ years (800-1000+ hours) hands-on experience using Marketo Conceptual knowledge and understanding the business context of using marketing automation
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The New to Marketo Learning Path gets you up-to-speed with email marketing in Marketo, with modules on marketing automation fundamentals, email marketing basics, syncing with a CRM, maintaining a marketing database, and administering Marketo.
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Am I ready to get Marketo Certified? To increase your chances of success, Marketo recommends a combination of: Foundational marketing automation knowledge 1 year of experience as a marketing automation professional 1-2 years of general marketing experience 1+ years (800-1000+ hours) hands-on experience using Marketo Conceptual knowledge and understanding the business context of using marketing automation MCE Exam Details: Approximately 75 questions Duration is 90 minutes Cost $225 per attempt. The Marketo Certified Expert exam's minimum passing score is 70% Exams are scored based on the number of correct answers divided by the total number of questions Exams are proctored by Kryterion at local testing centers or online Before taking the exam, candidates must agree to the Marketo Certification Agreement Am I prepared to get certified? Here is a topic list of everything the MCE exam covers.  Make sure you have reviewed the list and are fully versed on everything on it. If you need some study materials to refresh yourself on any areas we provide the following: Preparation Materials​ Sample Questions Instructor- Led MCE Prep Class​ Community is also a great resource for peer generated study materials! Ready to take the test: When you are ready to take the test you will go to www.webassessor.com/marketo to create a WebAssessor account. Please note that we recommend using a personal email address for your certification account.  This profile is not linked to any other Marketo systems. You will be able to select your exam delivery type, date, location, and checkout for the exam all through WebAssessor.  You will also be able to redeem vouchers.
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Go to https://learn.marketo.com Log into the Marketo University portal using your Marketo instance account and password. Once logged in, perform a search for your course. (Class name or Learning Passport subscription) Select your course from the search results and choose the date for the course you want to attend. (if applicable) Click on the “Request Access”button to enroll. In the “Reason for Request”section, please enter your company name and order number (if you know it). A course confirmation email will be sent to you once your enrollment is confirmed.
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Marketo University offers the following training products: Free Training Modules A LEARN video to introduce the concept, what it is, why it’s important, and key considerations for success. A WATCH video that provides instructions on how to approach and execute the topic within the Marketo Engagement Platform. DO resources, which provide step-by-step written instructions on how to accomplish tasks in Marketo. A CHECK assessment, which is a short quiz to assess whether someone has learned the core concepts of the training module. Instructor-led Classes Available live virtually, via on site classrooms,  and on demand. 14 courses that start with Marketo Core Concepts and dive into advanced specialties. Available as individual purchases, in bulk purchase, or through Learning Passports. Learning Passports Passport Unlimited: Includes access to all Marketo University training delivered through a variety of training formats.  You can attend any of our face-to-face classroom or instructor-led virtual courses, all taught by Marketo Certified Instructors.  Plus, the same courses are available as self paced, on-demand courses available 24/7. E-Learning Passport: Includes access to all Marketo University training in a self paced training format.  Learn at your own pace with on-demand courses that are available 24/7. Private Delivery Customizable training options available for your enterprise. Buy entitlements in bulk to allow your employees to utilize adoption courses relevant to their specific needs.
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