Tradeshow channel - update on program statuses & successes

[Chloe_Gamet]

Hello everyone,

We recently updated the program statuses related to the Tradeshow channel.

We have now 3 possible success for this channel, below you’ll find the detail:

Program statuses	Description	Score
Visited booth	The person actually visited the booth	+20 pts
Attended session	The person has actually attended a demo or a session	+50 pts
Engaged	A potential opportunity has been identified > the person must be sent to Sales team	+75 pts For new names = the person will be pushed to your marketing queue in Marketing Qualification status. For existing contacts = the person status will be changed to Sales Handover and his sales owner will be alerted.

Following the event, you will have to choose the right status for each person: “Visited booth” or “Attended session” or “Engaged”

• Manually: You can change manually the status of each person
• By list import: You can send us an Excel file including the list of people, with a column where you indicate the right status for each person

If you have any questions, please feel free to ask.

Thanks,

The Marketo Team