List of targeting criteria in Marketo/Salesforce

Marina_MASSONET
Level 3

List of targeting criteria in Marketo/Salesforce

Hello,

Please find below the Excel document that will be useful for you to understand all targeting criteria you can play with or if you want to define smart lists in Marketo.

You will also find the official lists of values of the main fields/criteria around:

  - Leads/contacts: SFDC Type, Active/inactive contacts,...

  - Job function: Job function, Lead department, Preferred language...

  - Accounts: Sub-status, Market, Sub-market, Account product types, Category...

  - Installed Base / Contracts: Product Line, Classification level 6, Version, Coverage nature...

The file is updated in Salesforce here.

https://lectra.my.salesforce.com/sfc/#version/069b0000002AET5

Marina

Tags (2)
1 REPLY 1
Marina_MASSONET
Level 3

Re: List of targeting criteria in Marketo/Salesforce

Hello,

Please note that the Excel listing all targeting criteria is now always up-to-date here in the Salesforce Markeitng library: https://lectra.my.salesforce.com/sfc/#version?selectedDocumentId=069b0000002AET5 

Marina