In order to help you when you have to filled the Marketo "Source" field, I just wanted to remind you the frequent values tu used :
As you already know Other Lead Source are available in the list of value but please be careful because they are very specific and must not be used as often as they are :
Moreover, don't forget that the uncorrect Lead Sources, as part our Database Cleansing Plan and Enhancement, must be cleaned at the lastest on December 2016 (including the Marketo Leads with "To update" as source that should no longer exist).
We are going to create for you a report in your own Workspace, to show your lead captures in 2016 grouped by lead sources. This report is in Analytics :
Don't hesitate to ask for my help if you have any question concerning Lead Source,
Maylys and Marina
Where to update the uncorrect Lead Sources ?
Where to find the list of my uncorrect Lead Sources ?
Maylys and Marina
Sorry ladies but the link doesn't work on my marketo, anyway are we speaking about the list ADMIN_Lead source uncorrect?
I am almost sure is this one but ...
Yes we are talking about the list ADMIN_Lead source uncorrect
The report called : "Lead source captured by source and market in 2016" is now available for each of you in your respective Marketo Workspace.
This report is in Analytics / Group Report / Lead Reports:
Tell me if you have any issue with it or with the Lead Source management.
What's the difference between "Phone Lead" and “Telemarketing”?
If we receive an incoming call from Marketing Hotline or Call Center, what's the correct lead source? Phone Lead?
Currently we have multiple source for MQL:
1. From telemarketing vendor
2. From Client Rep cold call
3. Inbound Lead from Marketing Hotline
4. Inbound Lead from Call Center
5. Inbound Lead from Wechat
6. Inbound Lead from Baidu Searching Engine
Is it possible to know the lead number by these 6 sources? What's the correct lead source for them?
A new lead source is now available in our Marketo list of values : "Partner".
The lead source "partner" will be used for leads captured via third-parties websites (associations, partners,etc).
Example for Lectra gated content published on third-party website (i.e : via Justyle website).
Be careful not to be confused with "Live Sponsored Event" source which is only applicable for leads captured during events organised by partners and sponsored by Lectra.
* for these two sources, we generally do list import but you must be sure that these leads gave their agreement/authorisation to the partner for Lectra internal use of their information.
Concerning the lead source, firstly because of the new naming of Marketo from "Leads" to "People", please know that the field is now called "Person source" in Marketo.
We also inform you that since last week, the list of values of this field "person source" changed in Marketo and Salesforce:
- "IATC" renamed by "Corporate event"
- "Phone lead" renamed by "Inbound call"
And the values are now explained and updated in the PPT Marketing data guidelines published in the Marketing Community : https://lectra.my.salesforce.com/sfc/#version?selectedDocumentId=069b00000029G3R .
This PPT will also be updated soon with the new naming of Marketo from "Leads" to "People".
FYI Cosmina Patrascoiu