If you don't have enough AQL, push them manually to Salesforce for qualification

Marina_MASSONET
Level 3

If you don't have enough AQL, push them manually to Salesforce for qualification

[message for the field marketing teams]

Dear all,

We changed in March 2017 the lead scoring model in order to make people be 'hot' earlier (i.e. we increased the score for event attendance) but some of you may not have enough hot leads to qualify (meaning enough leads that are automatically pushed to the marketing queue in Salesforce - because of a score higher than 75 points or because of a contact form filled out - these are AQL "Automated Qualified Leads").

If it is the case, it is possible to push manually the cold people with 'high interest' status to the marketing queue

How to do that?

We remind you that in "Database" in Marketo, different smart lists help you to see quickly the lists of the People by status.

Below the smart list to access the cold people with a 'high interest' status.

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If you want to push them to your local marketing queue, please feel free to ask the Marketo team.

It is also possible to look at the smart list "Mid interest" or even "Low interest" and apply the same procedure.

Marina

This document was generated from the following discussion: If you don't have enough AQL, push them manually to Salesforce for qualification