Change Program Status "Bounced" > "Opened"

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Ulrike_Sachunsk
Level 2

Change Program Status "Bounced" > "Opened"

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Hi all, Any experiences so far on the program status change from bounced to opened? As far as I know, it can be that bounces are not tracked correctly, so in this case the open should count and not the bounce, right? Has the email suspended something to do with this false-bounce? Thanks. Daniel Koegel

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Accepted Solutions
Domitille_Balas
Level 2

Re: Change Program Status "Bounced" > "Opened"

Hi Ulli,

A program status can change from 'Bounced' to 'Opened' when the first email bounced, but not the reminder.

In this case, the first email was sent on August 9. Its bounced for this lead, Marketo change the program status to 'Bounced'

The reminder was set up to be send to all the leads who did not click on the link on August 13th, including the 'Bounced'. But this time, the lead received it well. He opened the email on August 13th, so Marketo change his program status to 'Opened'.

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The status did not change to 'Member' before 'Opened' because there is level between statuses, so a status cannot retreat. For an Email Blast program, the Bounced status is "more important" than Member.

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Domitille

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1 REPLY 1
Domitille_Balas
Level 2

Re: Change Program Status "Bounced" > "Opened"

Hi Ulli,

A program status can change from 'Bounced' to 'Opened' when the first email bounced, but not the reminder.

In this case, the first email was sent on August 9. Its bounced for this lead, Marketo change the program status to 'Bounced'

The reminder was set up to be send to all the leads who did not click on the link on August 13th, including the 'Bounced'. But this time, the lead received it well. He opened the email on August 13th, so Marketo change his program status to 'Opened'.

Capture1.PNG

The status did not change to 'Member' before 'Opened' because there is level between statuses, so a status cannot retreat. For an Email Blast program, the Bounced status is "more important" than Member.

pastedImage_7.png

Domitille