Dear Marketo users,
The 6 Atomization emails (Consideration step of the Customer Journey) are now available in Marketo! All emails and links are already localized and available in program EB.1607.SH.FU.Consideration (WS share). After cloning this program in your own WS, please:
1. Resources > Emails
Email Customized, block 1 - No YouTube link for S. Joly interview yet. Video will be published in the next weeks so you will have to add the link
Email Responsibly, block 2 - Responsibly litepaper as asset for the moment. When Céline and Laurence interview will be published, you will have to replace the asset link and image
2. Campaigns > Send out + all Handles: keep only your emails and links
3. Target: all furniture contact pool excluding competitors list
4. Contact the Marketo team: to activate your EB campaign and send your emails!
The Marketo and Furniture Teams are available if you have any question
“Handles” campaigns explanation:
For information: By September, those 6 Atomization emails (from the Consideration step) will be included in a Nurturing program (Customer Journey). You will receive a dedicated user guide for this new program, once it will be available.
I am working on the program and I saw that the subject of the first email - "I made it faster" - is "The top 5 ways to cut time to market" but on the email I count 3 top ways to cut time to market....can I change the subject? thanks a lot
For the email Faster, the subject says 5 ways because for each bloc (design, fabric, leather), there are 5 ways to cut time to market (5 bullet points) for design, fabric, leather. You can change it into 3 ways if it makes more sens to you.
I will start my summer holidays next week.
I only be able to clone and localise this program end of August.
Hope this is not an issue...
PS: Another thing, I've noticed that this program include Pt-Br version and no Pt-Pt version. Please consider Pt-Pt in future programs...