20180119_Guidelines and creative rules_Marketo.pdf

Domitille_Balas
Level 2

20180119_Guidelines and creative rules_Marketo.pdf

UPDATE:

Dear everyone,

As you all know, we have upgraded since few months to a new Marketo email editor.

To fully use this new editor functionalities, we developed a brand new template.

This template is already available in Marketo and program templates have been updated in the Share workspace.

To help you in your emails creation, we created 2 documents:

  • Step-by-step video tutorials > to explain how this new template works

This presentation is available on the DAM here: https://dam.lectra.com/media/?mediaId=D65BDAD7-64DD-4425-837BB550CD988D9B

  • Guidelines and creative rules > to give you the info you need about formats, colors…

This document is also available on the DAM here: https://dam.lectra.com/media/?mediaId=B77B806C-C64E-414A-808105DE2C74FD38

(the former version of this doc is not relevant anymore, please do not use it)

Please find it attached too.

Those documents may change from time to time.

We will send you updates regularly and look forward to your suggestions.

We hope those documents will help you and we stay available if needed.

Best regards,

The Marketo team

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Dear everyone,

As you all know, we have a new logo since october 2017 and our graphic chart has evolved since then.

To meet this new branding, we are creating new assets in Marketo.

The new email templates are already available, the landing pages one are coming.

To help you with this new branding, we created a document which will give you guidelines to create your future campaigns in Marketo.

Please find it attached and read it carefuly.

This document may change from time to time.

We will send you updates regularly and look forward to your suggestions.

We hope this document will help you and we stay available if needed.

Best regards,

The Marketo team